BOSS Orange celebrates its “New Direction” with a design contest

Sophisticated, full of character, extraordinary. That`s how experts describe parrots. So it`s no surprise that a parrot, of all things, should be chosen as the symbol of BOSS Orange`s new direction. //

Read A PARROT ON YOUR SHIRT! article

20 years of pleasure

The new BOSS Black eyewear collection presents sophisticated new sunglasses and optical frames for the upcoming season. Perfectly poised between a classic elegance and contemporary style, the new models reflect the brand’s hallmark timeless look. //

Read BOSS BLACK EYEWEAR article

HUGO BOSS at the 60th Berlin International Film Festival

2010 marks the 60th year of the Berlin International Film Festival. It also marks the seventh year that HUGO BOSS has co-sponsored the event. Stars of the film industry and the fashion house marked the anniversary by celebrating, as they have in the past, with the event’s guests and winners. //

Read STARS AND STYLES #2 article

Modern coat classic from BOSS Black

Cool and at the same time elegant, the trench coat should be part of the spring wardrobe of any self-confident man who is inspired by the sophisticated style of BOSS Black. //

Read THE TRENCH COAT article

HUGO BOSS is opening a new store in the financial center of Frankfurt am Main

Spring is coming and the opening of a new BOSS store at the exquisite address Börsenstraße 1 in Frankfurt am Main is the talk of the town. //

Read YES WE`RE OPEN! article

HUGO BOSS TV, Videos about fashion, lifestyle, sport and art. Fashion shows, campaign making of, backstage reports, movie trailer und commercials. //

To the videos on HUGO BOSS TV

HUGO Tracks is a monthly online playlist of 15 red-hot tracks from upcoming and established DJ’s and artists. Hot dubstep and new wave influences meet technoid beats and synthesizer sounds to please the sophisticated HUGO taste. //

To the HUGO TRACKS