On the day after the HUGO Fashion Show it was time for the re-see of the collection at the HUGO BOSS showroom. Let me quickly introduce the term “re-see” for those who are not working in the fashion business: A “re-see” is an appointment with the designer that usually takes places at a brand’s showroom or another lovely venue shortly after a new collection has been presented on the runway. Journalists and media representatives are invited to the re-see in order to get a closer look at the collection and to find out about the designer’s inspiration. This time, we also invited a few fashion bloggers to the re-see of the HUGO Fall 2013 Collection. So on Friday, January 18, I joined Helena Glazer (Brooklyn Blonde), Kimberly Pesch (Eat Sleep Wear), Cindy van der Heyden ( Come over to the dark side we have candy), Pelayo Diaz (Kate loves me), Kiki Albrecht (The Random Noise), Lara Maria Gräfen (Belle on Earth) and Anna Ponsa (Miss Nobody) in our Berlin showroom.
HUGO Womenswear designer Eyan Allen revealed his favorite pieces from the collection – amongst them the little red dress which had already caught my eye on the runway – and pointed out the subtle sexiness of the HUGO Fall 2013 Womenswear Looks. HUGO Menswear designer Bart de Backer explained that “the HUGO Fall 2013 Menswear Collection is about clean cuts, structures, couture and leather details and focuses on great outerwear with surprising details.”
To put the cherry on top, all bloggers got the chance to try on their favorite pieces from the collection. Pelayo went for a burgundy jumper while the girls fell in love with all the jackets and coats. I am already looking forward to the next re-see!
Images courtesy of Toni Nüsse.