HUGO FASHION SHOW FALL 2013

THE HUGO FASHION SHOW – FIRST LOOK

MISS HUGO BOSS / 19.01.2012 / FASHION SHOW

Wow, what a show! I hope you all enjoyed it as much as I did. Have you all watched the live stream of the fashion show? For those of you who missed it, the video of the HUGO Fashion Show Fall/Winter 2012 will soon be available here on the HUGO Blog! Top models Karlie Kloss, Joan Smalls, Liu Wen, Mathias Lauridsen, William Eustace and up-and-coming model Josefine Nielsen were amazing on the runway and I pretty much loved the feminine yet cool collection, especially all the fabulous colors like bubble gum pink and neon orange. How about you? Let us know your thoughts on twitter or facebook and don’t forget to enter our fashion show sweepstake on the HUGO BOSS facebook page – watch the video of the HUGO Fashion Show, which will available shortly, and win some awesome prizes! Last but not least, I also enjoyed watching the who’s who in the front row… Jared Leto, the face of HUGO Fragrances, actress Julianne Moore, actor Rupert Everett, Jenson Button, Georgia May Jagger, Pixie Geldof, fashion blogger and HUGO Blog guest editor Bryanboy and many more.

WATCH & WIN – THE HUGO FASHION SHOW LIVE STREAM!

MISS HUGO BOSS / 19.01.2012 / FASHION SHOW

Get ready for the HUGO Fashion Show Fall/Winter 2012! The live stream will start in a few hours at 01:30 p.m. (CET)! Wanna know what’s on the schedule? At 1:30 pm it’s time for the live interviews from the red carpet and backstage reports and then, at 2:00 pm, the official HUGO Fashion Show will start! But there’s more… On the HUGO BOSS facebook page, you can take part in the fashion show sweepstake and win fabulous prizes. But make sure you watch the fashion show, because then you’ll definitely know the right answer…

Please note that the sweepstake on facebook is only available for the following countries: Austria, France, Germany, United Kingdom, United States.

BACKSTAGE UPDATE!

MISS HUGO BOSS / 18.01.2012 / FASHION SHOW

Welcome to the final fitting for the HUGO Fashion Show tomorrow! All the models are in a good mood, especially model Sara Blomqvist, who really seemed to enjoy getting a manicure. Everyone’s pretty excited about the show and I hope you are looking forward to it as well. We will be streaming the HUGO Fashion Show Fall/Winter 2012 live here on the HUGO Blog tomorrow. At 01:30 p.m. (CET) we’ll begin with the red carpet coverage and the backstage interviews and at 02:00 p.m. (CET) the fashion show will start.

For now enjoy HUGO Menswear designer Bart de Backer’s personal video message at the end of the post and stay tuned for more backstage updates on twitter.

[YouTube Fz81BKDlir4]

THE FASHION WEEK FINISHES AT FIN

MISS HUGO BOSS / 18.01.2012 / HOT LOCATIONS

As the traditional closing party, the FIN is the ultimate proof that the Berlin Fashion Week really is over. This year, for the fifth time, the end of the event will be celebrated on the Saturday, attended by the city’s fashionistas and design debutantes. Anyone who has anything to do with the fashion circus shows up here to put the week to bed. FIN is organized by the Fashion Week daily DERZEIT and nothing is left to chance: it’s a sure thing that the designers, models, photographers, stylists and fashion people of all types and hypes will be heating up the dance floor and burning up every last ounce of energy until the sun rises – when they can finally fall into the waiting taxis and head home. A Berlin Fashion Week original, and not to be missed!

Celebrate the end of Berlin Fashion Week at the FIN Closing Party at the KTV Club. Check in on foursquare on January 21st, 2012, to score a place on the guest list!

DOWNTIME AT THE NOMORESLEEP CAFÉ

MISS HUGO BOSS / 17.01.2012 / HOT LOCATIONS

It’s not easy to find a calm eye in the storm of activity raging around central Berlin. Last year the offices of the former creative agency NoMoreSleep (friends of friends) were converted into a coffee shop – in tandem with the guys from the Berlin startup coffee label Mykona. Ever since, NoMoreSleep has been an oasis for rest and relaxation in the German capital, a safe and peaceful haven to sip your cappuccino – or the more “now” alternative, a cup of the freshly filtered brew. People-watching is part of the total package: the café is situated on one of Berlin’s hip boulevards, so you can safely watch the hustle and bustle from your seat behind the picture windows. And if that’s still too much action, take refuge in the secluded rear courtyard (unfortunately not really a winter option).

HUGO BOSS and „No more sleep“ make sure you get your daily dose of caffeine during Fashion Week! Check in with us on foursquare to receive a coffee for 2,20 € & a special HUGO bracelet for free!

HUGO HOT LOCATIONS – AN OVERVIEW

MISS HUGO BOSS / 16.01.2012 / HOT LOCATIONS

[YouTube 0hvnv-k2fUU]

If you are spending time in Berlin this week or the next, make sure you follow us on foursquare and take advantage of our special Fashion Week deals at the HUGO HOT LOCATIONS. Watch the video to get an overview of all the up-and-coming places we’ve picked! Every single location will be presented on the HUGO Blog in the following days, so check back to find out more about the new places to be!

DO YOU READ ME?!

MISS HUGO BOSS / 15.01.2012 / HOT LOCATIONS

WELCOME TO MAGAZINE PARADISE! Do You Read Me?! is indisputably Berlin’s most popular magazine shop. Here you’ll find everything to satisfy your print passion: from the elite ranks of the global glossies through the mainstream standards, all the way to local newcomers. One step inside the black-painted store and you can feel the creativity oozing out from between the pages of the countless titles. You’re guaranteed to discover something you’ve never seen before. But beware: No one leaves this shop empty-handed!

Unlock the HUGO BOSS special on foursquare to get a bag with a surprise magazine and a special HUGO bracelet for FREE!

THE HUGO HOT LOCATIONS ARE BACK!

MISS HUGO BOSS / 13.01.2012 / HOT LOCATIONS

The HUGO HOT LOCATIONS are back! Once again, we have picked Berlin’s hottest locations and organized special foursquare check-in deals for you at each of them! Follow HUGO BOSS on foursquare, check in at the HUGO HOT LOCATIONS and we reward you with a free drink or dessert, for example, and the exclusive HUGO bracelet! So let’s get started with the first HOT LOCATION, the HUGO Concept Store…

The HUGO Concept Store in Berlin-Mitte is always abuzz with fashion addicts, especially during Berlin Fashion Week. Stop by if you are looking for a contemporary styles, slim cut suits and edgy fashion pieces and let the lovely HUGO Store team help you find the perfect outfit!

Check in on foursquare to get a HUGO Tracks Compilation CD and a fashionable HUGO bracelet for free!

BEHIND THE SCENES AT THE HUGO MENSWEAR FITTING

MISS HUGO BOSS / 13.01.2012 / FASHION & LIFESTYLE / FASHION SHOW

“Ladies first!” – this basic rule also applies to the fitting procedure. So yesterday, one day after the womenswear fitting, we started with the gentlemen. Bart de Backer, Senior Head of Creative Management HUGO Menswear, and stylist Kim Grenaa decided on the menswear looks for the HUGO Fashion Show Fall/Winter 2012. From the pictures you can guess that the soft tobacco color will play a major role in the collection… but it’s only a guess and we won’t know for sure until the HUGO Fashion Show starts and the Fall/Winter looks for 2012 are shown on the runway. So be sure to watch the live stream of the show and keep an eye out for our two fitting models William Eustace and Oliver Greb as they will also be walking the show!

Wanna see more behind the scenes shots? Follow me on twitter and instagram for live updates.

HUGO WOMENSWEAR FITTING

MISS HUGO BOSS / 12.01.2012 / FASHION & LIFESTYLE / FASHION SHOW

Yesterday, all creative minds of the HUGO brand met up in the HUGO Showroom for the HUGO Womenswear fitting for the upcoming HUGO Fashion Show. Of course, I sneaked in to shoot some behind the scenes photos for you guys (you can see more on instagram and twitter). Everything went smoothly and Eyan Allen, Creative and Brand Director Womenswear, and stylist /HUGO Blog editor Kim Grenaa were happy with every single look. Eyan even took out his sketchbook and quickly designed a skirt to replace one look’s trousers on the spur of a moment. Kim and Eyan will also be giving interviews before the show, so be sure to watch the live stream here on the HUGO Blog starting at 01:30 p.m. (CET) on January 19, 2012.

Everybody, who entered the HUGO Showroom yesterday instantly fell in love with the new HUGO collection for Fall/Winter 2012 and on January 19, 2012, you’ll see for yourself! But for now, take a look behind the scenes: