WATCH NOW! #HUGO ROCKS BERLIN HUGO FASHION SHOW FALL 2013 ON HUGOBOSS.COM

KATE BOSWORTH TALKS FASHION

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Watch Hollywood actress and style icon Kate Bosworth talk about the HUGO Fashion Show Spring/Summer 2013 and the breathtaking HUGO dress she was wearing: A classic LBD with an interesting back... HUGO womenswear designer Eyan Allen sent an ice-cream pink version of the dress down the runway. Take a look!

Images courtesy of Toni Nüsse.

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MEET MADISON HEADRICK

Meet model Madison Headrick from South Carolina, who had made her runway debut at Milan Fashion Week back in February and who was rocking the HUGO runway in Berlin last week. Filling out the questionnaire backstage at the fitting, the charming newcomer told me: “This feels like being back at school.” I don’t know about you, but I’d definitely give Madison an “A” in calligraphy. If you want to know more about Madison and keep track of her career follow her on twitter.

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HUGO SPRING 2013 PART TWO

I’ve already shared part one of my favorite looks from Thursday’s HUGO Fashion Show with you on Saturday and what could possibly be better than kicking off the week by showing you part two of the runway highlights.
According to HUGO, the spring of 2013 will be dominated by a strong green color (fresh), classic black (of course) and shiny fabrics (hallo future!). Boys, this means you’ve got to get at least one colored suit for spring. Shiny blue or strong green? The decision is yours. And girls, I don’t know about you, but I instantly put the shiny jumpsuit on the very top of my spring wish list (the sleeves rock). And  there is this amazing long black dress that Kasia Struss was wearing on the runway – pure perfection! Just like Kate Bosworth I love the metallic strap detail. And that’s exactly what HUGO is all about: Classic and modern looks with edgy details. Now my only question is: Can we skip fall/winter and move right on to spring 2013?

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HUGO SPRING 2013 PART ONE

Let’s make this Saturday a very fashion forward one and enjoy the first part of the runway highlights from the HUGO Spring 2013 collection, which was presented in Berlin on Thursday. Inspired by pop art and virtual reality, the collection consists of classic and modern pieces with spacy details and futuristic accessories. Beige and black meet shiny materials and strong colors like mint green and cobalt blue. I immediately fell in love with this collection, because it’s fashion forward and futuristic, but still very classy. Watch the video of the fashion show to see all the looks and stay tuned for more highlights here on the HUGO Blog.

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ON THE RED CARPET

You could literally hear the celebrities arriving at the ice skating arena in Berlin Mitte, the location of the HUGO Fashion Show Spring/Summer 2013. Every few minutes the photographers and journalists started screaming another A-List name: “Poppy, Poppy, to the left, please, Poppy, Poppy, turn, Poppy … Kate, look her, Kate, Kate, gorgeous, Kate, Kate!” Despite the summer heat, everyone managed to look effortless and relaxed: Hollywood actress Kate Bosworth looked breathtaking in a little black HUGO dress (you have to check out the back), it-girl Poppy Delevigne opted for a short yet elegant HUGO party dress and China Chow and HUGO Tracks artist Nina Kraviz kept it cool and simple wearing black pants with a white sleeveless blouse (China) and grey skinnies with a sexy leather top (Nina). Take a look!

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FREE DOWNLOAD: NINA KRAVIZ EXCLUSIVE HUGO FASHION SHOW TRACK


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There have been numerous signs that this was on the way, but now it’s here: the soundtrack for the HUGO Fashion Show at Mercedes-Benz Fashion Week in Berlin for your free downloading pleasure! Kasper and Nina cooked up some really special treats and this post is all about Nina’s track. It’s great! It’s hot! It’s exclusive! It’s done for the HUGO Fashion Show only! And to top it all off: it’s available as an unlimited free download! Think we’re playing around? Well, see for and enjoy it yourself!

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FREE DOWNLOAD OF FASHION SHOW SOUNDTRACK BY KASPER BJØRKE


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The HUGO Fashion Show at Mercedes-Benz Fashion Week in Berlin was just stunning and the soundtrack simply delicate. And for everyone who’s still humming the melodies in their heads (and to everyone who missed it), we provide a super special treat: Kasper created an exclusive HUGO Catwalk Dub of his Track “Hummingbirds” and everyone at the show loved it, we love it and you shouldn’t stand in the dark any longer and grab yourself a free download of the track right here! It´s limited to 1.000 – so be quick! Chin-chin!

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HUGO FASHION SHOW SPRING/SUMMER 2013


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Wow – What a show! Yesterday HUGO rocked Berlin with the new HUGO Collection for Spring/Summer 2013. Inspired by Pop Art, the designers Eyan Allen and Bart de Backer mixed the colors and graphics with references to digital culture. Wanna now how that looks like? Enjoy now the full HUGO Fashion Show Spring/Summer 2013 video here on the HUGO Blog. And I’ve got even more for you: Make sure to stay tuned for the exclusive download of the fashion show soundtrack by HUGO Tracks Artists Nina Kraviz and Kasper Bjorke! Are you curious which artist or celebrity was rocking the HUGO show as well? Stick to the blog and you will get all the pictures and looks from the red carpet to the runway!

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GOOD TIMES WITH MR GOODE

Have you watched Tom Ford’s “A Single Man” or Woody Allen’s “Match Point”? Then you definitely remember the talented British actor Matthew Goode, who starred in both movies. Today he’s here in Berlin to see the HUGO Fashion Show and stopped by earlier at the fitting to pick out his outfit for the red carpet. He’s charming, down-to-earth and really funny. In the first picture he’s cuddling our PR girl Ellen, the second photo was shot during his fitting with HUGO menswear designer Bart and the third picture shows him filling out our HUGO questionnaire. Since I haven’t got access to a scanner right now, I guess this little shot will do. And just so you know, according to Matthew fashion is… “an interesting sideline.”
Follow me on twitter and instagram to get the latest news and insights – live from the HUGO Fashion Show Spring/Summer 2013 in Berlin.

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QUICK HELLO FROM BERLIN FASHION WEEK

Here’s a quick hello from Berlin Fashion Week. From the HUGO show location’s backstage area to be precise. The city is buzzing with excitement and so are we. Today we’ve been busy fitting the final show looks on our runway models, who are not only drop-dead gorgeous, but also lots of fun. There are so many newcomers walking this time, for example charming French model Adrien Sahores from Paris (top picture, on the right) or down-to-earth cutie Robin Ahrens from Cologne (top picture, on the left). Wanna see more behind the scenes shots? Curious which celebrities will be attending the HUGO Fashion Show tomorrow? Follow me on instagram and twitter. There you get all the news – live, first-hand and uncensored, of course.

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