DARK BULL IN BRIGHT LIGHT

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Bq:Ram are two Italian DJs and Producers who make no bones about their eclectic background, which ranges from Hip Hop to House and sets the course for their versatile and tasteful output. Having composed a remix for the OST of the Cannes Grand Prix awarded “Reality” (by M.Garrone, world renown director of “Gomorrah”) last year, they’re now about to release their new LP, flaunting just that creative versatility and quality that made us sit up and take notice. Stream “Dark Bull” right here to enjoy one of their meticulous, yet animating productions and watch out for their LP!

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PARIS NIGHT DRIVE

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Paris in the house again! This time via London. Morgan Hammer, a Paris-based female artist, presents us her first EP on Matt Walsh’s Clouded Vision imprint and we’re pretty impressed! If you are the type of person that likes to speed on the Boulevard Périphérique in a Citroën DS at night – this is your track! And well, if you do prefer to do other things, “Libillule” will probably still be right up your alley. We’re eagerly looking forward to her future work… Stream her track right here to join the club!

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BART THE TWITTER BIRD

You all know that I am addicted to twitter. I think that it’s the perfect channel to share the latest news and insights with you and to let you sneak a peek into the world of HUGO BOSS. So whenever I meet interesting people who are not tweeting I do my best to convince them to get an account up and running. And so I am more than happy that our HUGO Menswear designer Bart de Backer is now posting from his twitter account on a regular basis. And no, there’s no ghost writer or PR strategist behind it. It really is Bart himself tweeting. Take the picture as proof and follow our amazing and inspiring creative mind on twitter!

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JACQUES IS BACK

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Friend of (the) house Jacques Renault can do no wrong in our book! The Brooklyn-based DJ, Producer, Let’s Play House-co-owner and jacques of all trades is back at it again for 2013, providing us with a stunning double A-side on his own imprint. “Back To You” is the type of disco influenced house banger that comes to light, when one’s not some knucklehead with a wifi modem, but a classically trained musician with a bullet-proof understanding of dance music. The release features a remix by Parisian bearers of hope “Paradis”, who’ve already put out amazing stuff on Beats in Space and who manage to live up to all high expectations once again. We have the Paradis remix right here as a free limited download! You should put this on your portable device and play it while heading over to your local record store to pick up also the vinyl record… Talk about a no-brainer!

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RED MEANS GO!

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Red means Go! Did you watch the world premiere of the brand new HUGO Red fragrance TV commercial featuring Jared Leto after the HUGO Fashion Show Fall 2013 live stream on January 17? In case you missed it you can now enjoy the brand new HUGO Red TV commercial featuring Jared Leto in HD on our YouTube channel. And please do not hesitate to hit the “replay” button – I also watched it a couple of times. “Stopping won’t get you anywhere…” – love it. And there’s more from HUGO Red on the way, so stay tuned here on the HUGO Blog and on twitter.

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A FEAST THAT MAKES YOU MOVE

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Countless artists have expressed their appreciation for the city of love in versatile ways. Usually, this circumstance is a pretty good indicator for quality works of art – since one doesn’t just dedicate any type of output to a place so special. Mexico’s 22-year-old boy wonder La Royale joins this tradition in an appropriate manner: “Paris” on top notch imprint Electrique Music delivers just the pulsating big city groove one’d expect! Stream it right here and try to get your hands on this release in order to have it at your disposal on the road. Since, typically for Paris, it does the job wherever you are. To quote the great Hemingway: “If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, for Paris is a moveable feast.”

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LET’S HAVE A CHAT WITH RENÉE AND EDDIE

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What could possibly be better than having an intimate chat with our live stream host Patrice and our celebrity guests backstage at the HUGO Fashion Show asking them all the questions from my beloved  twitter followers? Nothing, right!? So here are the answers to “Does Eddie Redmayne sing in the shower?” and “How did Renée Zellweger loose all that weight after Bridget Jones?”. Enjoy!

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THESE FEET ARE MADE FOR CLUBBING

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Clubfeet are five synth-pop-aficionados from Melbourne you should keep on your radar for 2013. Joyce Muniz is a Brazilian-born DJ, Producer and vocal artist residing in Vienna, who managed to make quite a name for herself over the past couple of years with her energetic DJ sets and productions. On New York City’s very own Plant Music – run by the legendary Stretch Armstrong and Dominique Keegan – these two worlds gently collide and  result in just the sexy bassline-driven and multifaceted type of track you’d expect. Muito bom!

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IN DETAIL

Have you watched the full HUGO Fashion Show Fall 2013 yet? I have to admit that I’ve watched it several times and each time I take another look I spy some new sophisticated details. Cut-outs, for example, play a leading role in the HUGO Fall 2013 Womenswear Collection. They’re sexy in a very subtle and minimalist way. That’s what I love about HUGO. It’s always the right dose of femininity combined with a splash of coolness. So let’s take a closer look at the stunning floor-length evening dress model Dajana Antic was presenting on the runway.

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LET’S GET PHYSICAL

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Charlotte Bendiks is a Norwegian DJ and Producer, who, when she’s not playing out or working on sassy music, likes to chill naked in a jacuzzi with a glass of Möet in each hand. Well, we drink to that! To hear what she’s all about, stream her track “Too Hot To Handle” right here, flaunting a tricky and sexy groove, topped by obscurely animating vocals. In order to understand the lyrics and the track in its entirety, one needs to be fluent in a number of languages, with body language being the most important one…

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