EDITOR:
MISS HUGO BOSS
I'm your source to the fabulous world of HUGO BOSS providing you with all the inside information and the latest gossip on Twitter and now also here on the HUGO Blog. The HUGO showroom is my second home and I am more than excited to cover all fashion-related topics on the blog. If you've got any questions, ideas or would like to read about a certain topic, you can get in touch with me on Twitter.
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BRIGHT AND BEAUTIFUL

There is no other color that pops like orange. It’s a signal color screaming: Be happy and enjoy your life! And yes, orange does work for business outfits as well. Especially with black, navy and white – the perfect companions. Start with one orange piece and work your way up to a complete look like the one pictured above and the menswear look below. The looks are all from the HUGO Summer 2013 Collection, which is now available in stores. So let’s try to do things the orange way this summer!

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AN UNBEATABLE TEAM

Black and white – an unbeatable fashion team that will never be out of style. My advice: Try an asymmetric take on the classic black-and-white look this season as pictured above. But then again you can also play it safe with a feminine black skirt and a sleeveless white shirt. Black and white – always fashionable and always right!

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LIME TIME

My favorite summer drink? Ice-cold mineral water with a dash of lime juice. Let’s try and translate this simple drink recipe to fashion: Slip into white and add a dash of lime color and voilà, you are ready for this summer. Here are some looks from HUGO Summer 2013 to inspire you!

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WHITEST DRESS ALIVE

A white dress is a classic summer essential. This season I’m loving this short sleeved fitted shift dress from HUGO Summer 2013. Imagine wearing this dress at a summer party in the Hamptons. Or enjoying an afternoon tea on a London Penthouse garden. Or – let’s be more realistic – having a lunch break with the girls. There are only two rules to obey: Make sure you have a light sun tan and don’t spill anything! For more white look inspirations click here.

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PATTERNED!

Time to expose your kneecaps, gentlemen! Short pants are back this summer and patterned ones like the one from HUGO pictured above are the “dernier cri”. Wear them with a classic white shirt or a shirt in one of the pattern’s colors and you will master this summer in a very elegant and modern way.

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POPSICLE DRESSES

These two dresses remind me of a popsicle – colorful, fresh and very summery yet classy and elegant. They are from the HUGO Summer 2013 collection, which is now available in stores.

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NOT SO UPTIGHT

Actor David Kross leads by example at the New Faces Award 2013 in Berlin opting for an elegant yet not uptight look wearing HUGO Spring 2013. The missing tie and the brown belt and shoes add a laid-back attitude. Perfect for after show parties and other not so uptight events!

Picture courtesy of People Image Agency – Marko Greitschus

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A DASH OF LIME

Actress Nadine Warmuth stepped out on the red carpet of the New Faces Award in Berlin in a dashing look from HUGO Spring 2013 the other day. Her look unites three major summer trends – white, pastel colors and holographic details and accessories. Bravo!

Picture courtesy of People Image Agency – Jessica Kassner

 

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LACE AND COLORS

Give me lace and colors! Now! The nude lace dress from HUGO Summer 2013 has caught my eye. It’s the perfect dress for a garden party. Also on my wish list: A yellow blouse and some yellow jeans – rolled up, of course.

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DRESS TO IMPRESS!

Whenever I have some free time on my hands I head down to our showrooms to check out the newest pieces. The other day I peeked into the HUGO Menswear Showroom where the current HUGO Summer 2013 collection is on display. I fell in love with the straw trilby and the red bootlaces. Guess I’m all about details this season. And you?

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