Have you guys seen the most popular video clip of the HUGO Red Clashes YouTube video contest yet? Hit the play button now and enjoy the Austrian city Vienna in a whole new perspective. This clip has been voted the most popular video two months in a row – March and April. Continue to vote for the most original video clips here or submit your own. Let’s see who will be winning this month…

There is no other color that pops like orange. It’s a signal color screaming: Be happy and enjoy your life! And yes, orange does work for business outfits as well. Especially with black, navy and white – the perfect companions. Start with one orange piece and work your way up to a complete look like the one pictured above and the menswear look below. The looks are all from the HUGO Summer 2013 Collection, which is now available in stores. So let’s try to do things the orange way this summer!

Black and white – an unbeatable fashion team that will never be out of style. My advice: Try an asymmetric take on the classic black-and-white look this season as pictured above. But then again you can also play it safe with a feminine black skirt and a sleeveless white shirt. Black and white – always fashionable and always right!

My favorite summer drink? Ice-cold mineral water with a dash of lime juice. Let’s try and translate this simple drink recipe to fashion: Slip into white and add a dash of lime color and voilà, you are ready for this summer. Here are some looks from HUGO Summer 2013 to inspire you!

A white dress is a classic summer essential. This season I’m loving this short sleeved fitted shift dress from HUGO Summer 2013. Imagine wearing this dress at a summer party in the Hamptons. Or enjoying an afternoon tea on a London Penthouse garden. Or – let’s be more realistic – having a lunch break with the girls. There are only two rules to obey: Make sure you have a light sun tan and don’t spill anything! For more white look inspirations click here.

Time to expose your kneecaps, gentlemen! Short pants are back this summer and patterned ones like the one from HUGO pictured above are the “dernier cri”. Wear them with a classic white shirt or a shirt in one of the pattern’s colors and you will master this summer in a very elegant and modern way.

These two dresses remind me of a popsicle – colorful, fresh and very summery yet classy and elegant. They are from the HUGO Summer 2013 collection, which is now available in stores.

Actor David Kross leads by example at the New Faces Award 2013 in Berlin opting for an elegant yet not uptight look wearing HUGO Spring 2013. The missing tie and the brown belt and shoes add a laid-back attitude. Perfect for after show parties and other not so uptight events!

Picture courtesy of People Image Agency – Marko Greitschus

Actress Nadine Warmuth stepped out on the red carpet of the New Faces Award in Berlin in a dashing look from HUGO Spring 2013 the other day. Her look unites three major summer trends – white, pastel colors and holographic details and accessories. Bravo!

Picture courtesy of People Image Agency – Jessica Kassner

Give me lace and colors! Now! The nude lace dress from HUGO Summer 2013 has caught my eye. It’s the perfect dress for a garden party. Also on my wish list: A yellow blouse and some yellow jeans – rolled up, of course.