HUGO GRAFFITI COMPETITION: FINALIST NILS L.

Nils from Berlin shows us a different approach on the HUGO brand logo. If you want to see his design on the upcoming HUGO Tracks Compilation CD, just click on the “like” button.

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HUGO GRAFITTI COMPETITION: ONLINE VOTE STARTS TODAY!

On July 1, we started our HUGO Graffiti Competition at the local HUGO Store in Berlin. Within one week we received a lot of feedback and plenty of great designs on our interactive Graffiti Wall, thanks to you, the HUGO fans!

Today, the six finalists of the competition will be announced here on the HUGO Blog, but we leave it to you to choose the final winner, whose design will be on the cover of the upcoming HUGO Tracks Compilation CD! You will get the chance to vote for the design you like most by clicking on the “like” button in the post of your favorite artwork from Monday (July 18, 2011) till Thursday (July 21, 2011). The design with the most “likes” will be the cover of the upcoming HUGO Tracks Compilation CD!

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BACKSTAGE BUZZ AT THE HUGO FASHION SHOW

The red carpet was by far not the only crowded place at the HUGO Fashion Show. The backstage area was buzzing with models, make-up artists and hair stylists. Catch a glimps of the atmosphere backstage in our interview with the famous british model Jourdan Dunn, who told us how she relaxes before a show and watch make-up artist Pep Gay giving tips for the perfect make-up for the hot summer months.

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EYAN ALLEN’S VISION FOR SPRING/SUMMER 2012

Backstage at the HUGO Fashion Show Spring/Summer 2012, we had the opportunity to talk with Eyan Allen, the Creative & Brand Director for HUGO, about the new collection and his inspiration for the looks of Spring/Summer 2012. Enjoy!

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CELEBRITY INTERVIEWS

As you might already know, no HUGO Fashion Show is complete without a lot of famous celebrities joining the event. And of course, HUGO BOSS TV had the chance to get some of them on the mic for an exclusive interview on the red carpet.

I picked out my three favourite interviews: Famous Hollywood actress Hilary Swank talks about her newest project, upcoming Canadian acting talent Ryan Kwanten telling us about his work on “True Blood” and the son of the acclaimed actor Jeremy Irons – Max Irons – talking about his years as a model during drama school. Enjoy!

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CATHERINE MCNEIL’S COMEBACK AT HUGO

Backstage at HUGO, I recognized a familiar face. Top model Catherine McNeil was celebrating her comeback after a one-and-a-half-year break at the HUGO Fashion Show last Thursday. She had the honor to close the show in a ravishing look with white pants and a long dress with leather detail.

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BERLIN TIPS – ClOSING PARTY AT CLUB PICKNICK

There is only one way to celebrate the end of the Berlin Fashion Week: The Fashion Week Closing Party at “Club Picknick“! On July 9, 2011, the night of the Fashion Week Closing Party, HUGO BOSS offers you free entrance and a welcome drink when you check in at Club Picknick on Foursquare.

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BERLIN TIPS – LITTLE OTIK

The “Little Otik” is a wonderful restaurant in the heart of Berlin Kreuzberg. The best way to experience this little gem is to check in on Foursquare , unlock the Check-in Special and treat yourself to a free strawberry sorbet with sparkling wine.

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CELEBRITIES AT THE HUGO SHOW

Berlin was abuzz last night with the flashes of paparazzi cameras as celebrities and VIPs flew in to attend the HUGO Fashion Show Spring/Summer 2012. Spotted on the red carpet: Oscar-winning actress Hilary Swank, Hollywood actor Eric Bana, Georgia May and Lizzy Jagger, Helena Christensen, Terry Richardson and many more.

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HUGO LOOKS SPRING/SUMMER 2012

What a show! Yesterday, the new HUGO Collection for Spring/Summer 2012 was presented in Berlin. Over thirty international top models showcased the HUGO Mens- and Womenswear on a snow-white, 38-meter catwalk – among them Kasia Struss, Jac, Liu Wen, Clément Chabernaud, Sean O´Pry and Simon Nessmann.

The new HUGO looks for Spring/Summer 2012 are affected by a a minimalistic, post-modern look, with silhouettes that seem clean and reduced. The colors ranged from grenadine to silver, white and of course, stylish black. The pattern fitted perfectly to the white realm around the audience, where HUGO presented its new collection. As always, a really impressive presentation with a standing ovation finale for Creative Director Eyan Allen.

And here they are, the new HUGO looks for Spring/Summer 2012!

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