HUGO ROCKS BERLIN FEAT. NINA KRAVIZ & KASPER BJORKE

When it comes to loving fashion there is always one major event everyone is waiting for: The next fashion show. Now  I am happy to announce that the new HUGO Collection Spring/Summer 2013 will be presented at Berlin Fashion Week on July 5, 2012. And as always I will make sure you receive all behind the scenes news and gossip via twitter. Of course, we will also publish the video of the fashion show here on the HUGO Blog and on all mobile devices, so that you can all figuratively sit in the front row. If you know HUGO you must know that fashion show time also means that there are some exciting specials and experiences waiting for you…

Do you love pinning on pinterest as much as I do? Then take part in the very first HUGO Fashion Show sweepstake on pinterest… Follow us on pinterest and find out how to enter the sweepstake in the following post later on today here on the HUGO Blog.

Would you like to get to know the HUGO Tracks artists Nina Kraviz and Kasper Bjørke? Follow us on instagram where Nina and Kasper are sharing snapshots of their daily routine, their experiences and of the inspiring and interesting people they meet. Simply watch out for posts marked #byNina and #byKasper. Nina and Kasper will also play a major part in the HUGO Fashion Show, but I’ll tell you more about that later on.

Also coming up on the HUGO Blog: Interviews with HUGO designers Eyan Allen and Bart de Backer, exclusive snapshots from the fitting and insights on some up-and-coming models. Make sure you stick around!

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UP AND DOWN

What goes up, eventually must come down. Just when you think you’ve finally right shortened most of the hemlines in your wardrobe, skirts have slimmed down and stretched below the knee. Just like that the elongated silhouette is prominent in the HUGO Fall 2012 collection, with knee length dresses, longer cardigans and coats ex- tending the lines. And trust me, they’ve created some favorite pieces which will become souvenirs of everybody’s own story and wardrobe. For inspiration’s sake, here are some styles from the HUGO Fall 2012 collection which is available in stores now and online.

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COOL DOWN FOR FASHION FALL

Cool down this season with the reduced and avant garde HUGO Fall 2012 collection. Yes, I’ve fallen victim to her again – the one and only Danish supermodel Freja Beha Erichsen. She returned for another season as the face of the Hugo Fall 2012 campaign. Stoic and stylish Freja is wearing one of my favourite looks from the campaign: this cool black and white dress with bold leather graphic stripes and leather sleeves shot by New York based Photographer Alexei Hays. It’s such a great piece from the collection, fashion forward and still wearable to most events and PS. it’s now available in stores!

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ANDREW GARFIELD SUITS UP!

I thought it was time to show some love to the stylish men and focus on essential menswear: the suit. And wow, what a lovely suprise I discovered on the nylon magazine: It’s Andrew Garfield suited up in HUGO. Might have been a nice change for him wearing his iconic but not so comfortable skin-tight blue and red suit during filming of “The Amazing Spider-Man”. Doesn’t he look gorgeous? Thought I share the editorial with you. Let’s melt away!

 

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BLACK & GREY

Let’s face it – you can’t go wrong with a traditional black or grey outfit and every designer knows this little fact. Monochrome is a cooling counterpoint to the riotously clashing colors and patterns. So chic, so sleek, so inspirational. And look who has just worn the monochrome trend in a gorgeous HUGO Style. It’s actress Jennifer Lawrence in a dress from HUGO Fall 2012 and actor Michael Fassbender in a suit from HUGO Summer 2012 at the HUGO BOSS Formula 1 Party in Monaco. They say when in doubt, keep it simple. Stunning, right?

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COLOR OBSESSION

I love lime green. It’s the color of my favorite ice cream and it seems to go with everything! When it comes to colors I simply love how the summer months provide an opportunity to go as wild as you like with your color styling. Lime green is my new color obsession and it’s making me see spring and summer in a whole new light. The bright color combined with the right accessories can evoke a wonderful warm and modern simplicity. I do highly recommend that you incorporate a lime green piece of fashion into your life!

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ROLL IT UP

…and show your ankles. It’s fresh, sexy and stylish. Showing them off is hot at the moment! Some fashion-forward fellas have been showing them off for a few seasons and it looks like the trend is back again. With the summer fast approaching, all of you guys out there will be glad to hear this. To be honest – during the hot days, every bit helps! Enjoy the beautiful styles from HUGO Menswear Summer 2012 collection and then get out and show those sexy ankles! But watch out: This look calls for strictly no socks!

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SIMPLY STYLED!

Spotted at the New Faces Award 2012 in Berlin: German actress Alice Dwyer in this beautiful HUGO outfit. Guess what? I’m totally digging this gorgeous striped suit. Surely also because it’s a kind of boyfriend style: Easy tailored, but still elegant and very classy. It’s the most casual combination but in a red carpet way. Its comfort level remained high as well as the elegance. In combination with her blouse in transparent black this style is a welcome change on the dressy red carpet show!

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JACKET REQUIRED

A well fitting sporty jacket can do just this: Whether you prefer an urban or a classic style, a sporty jacket is a day to night fashion item that can fit into either style. And the best part is: it creates a great impression to! For the summer ahead I’ve rounded up some of the hottest styles in men’s sporty jackets from the current HUGO summer collection 2012. If you don’t already own a well-fitting sporty jacket, it should be the first thing you get for this summer!

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RED AND BLUE

Spotted #2: Jessica Joffe, the tall german model, who used to work at The Observer. It’s a quick snap at the “GRAZIA Best Dressed Award 2012″ in Berlin. One look at Jessica Joffe’s outfit and you’ll see why I think this lady always seems to get it right. I love everything about her look. Her luminous red hair is the most gorgeous contrast to the beautiful Yves Klein blue HUGO dress. And of course she got the award for „Best Dressed Newcomer“!

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