This is simply a great all-round dress. From every angle, aspect and perspective, it does what you want. And a little bit more. And at any time! It is the only dress you need – the Allrounder from the current HUGO collection. Wear it with your favorite heels for the office party, with your hight waist leather belt for family gatherings or simply as it is for a summer barbecue. Mix and match it as you like! For those of you who haven’t got one yet: I strongly recommend an Allrounder in every lady’s wardrobe!

HUGO has arrived in Japan! What to expect from a HUGO Store opening event? Apparently a lot. The official opening of HUGO Store Herbis Osaka on April 3rd 2012 was a great night and also a great time to catch up with people. In addition to the celebrities, Claus-Dietrich Lahrs, CEO of HUGO BOSS AG, came to celebrate the opening. After strolling through the shop with impressive sights, I enjoyed the delicious food and drinks. After a long day with many new impressions, you should be sure to end your day in a great party, right? That’s what I did! And for all of you who haven’t been there yet – I strongly suggest a visit soon!

Easy on the eye and easy on the body – that’s what I like most this summer! There’s nothing too complicated: The tailoring is relaxed. There is a touch of A-line in the shapes of dresses and blouses are ultra-light and fluid. If the tailor says relax – think easy and enjoy the beautiful styles from HUGO Womenswear Summer 2012 collection - now available in stores and online.

Who said layers were just for winter? Spring’s breezes and summer’s sun is bringing fresh approaches to lines, layering and color combinations. As we enter summer 2012, a new silhouette is discovered that permits you to layer clothes during the summer months. We’re seeing lighter fabrics and fresher palettes come around with an obvious touch of summer sensuality. HUGO also plays with layers: they are extended and cropped, combined and overlapping.

Color blocking is on! And it just makes me happy. It’s a refreshing change from the pretty dark dominant black, grey and brown from Fall/Winter. Bold, solid-color pieces like jackets with low, easy pockets and reshaped pants work together to create a color explosion. For your inspiration check out some great styles from the HUGO Menswear Summer 2012 collection.

My favourite part of spring is enjoying the sun peeking through the clouds. Top model Kasia Struss shows us how to do it in her style. She gets into the summer spirit wearing oversized sunglasses with her beautiful dress from the HUGO Summer 2012 collection. Enjoy the sun!

Summer is coming and the temperature is rising again. There is one question in everybody’s mind: How to look stylish and keep it cool at the same time? I have good news for you: Short sleeved shirts are back as an essential trend. A simple but wonderful choice from the HUGO Summer 2012 collection. Take it as a clean and minimalist approach to your casual style and beat the heat this summer.

Are you super? Are you contemporary yet classy? Matthias Schweighöfer is! Hot as hell and cool as ice, the German actor was wearing  the HUGO Superblack suit at the 33rd Jupiter Award in Berlin last week. If you can’t get enough of his “Superblack style”: The suit is available in stores and online. Wanna see the HUGO Superblack suit in action? Watch our video featuring top model James Rousseau looking super in all situations. And guess who was also looking cool in HUGO at the 33rd Jupiter Award? It was German actor Florian David Fitz who joined his colleague Matthias Schweighöfer on the red carpet.

Photos courtesy of Agency People Image (c.) Marko Greitschus

I simply adore stylish celebrity couples like Olivia Palermo and Johannes Huebl. Not because they both look fabulous, but because they look fabulous as a couple. For inspiration’s sake, here are some great couple styles from the HUGO Spring/Summer 2012 collection.

The second edition of the HUGO BOSS TALK features two famous characters from the fashion industry: Melissa Drier from Women’s Wear Daily and fashion blogger Bryanboy. But who are the creative minds behind the HUGO BOSS TALK series? What’s the intention and the idea that stands behind the HUGO BOSS TALK? Watch the making of video to get some answers and if you haven’t seen the actual TALK video yet, watch it here.