The second edition of the HUGO BOSS TALK features two famous characters from the fashion industry: Melissa Drier from Women’s Wear Daily and fashion blogger Bryanboy. But who are the creative minds behind the HUGO BOSS TALK series? What’s the intention and the idea that stands behind the HUGO BOSS TALK? Watch the making of video to get some answers and if you haven’t seen the actual TALK video yet, watch it here.
Let’s get rid of coats! Spring has finally arrived and here’s how to style a suit for chilly spring nights: Simply add a cardigan underneath the jacket. Sounds old-fashioned? Well, let me assure you that old-fashioned is the new cool. The German actors Matthias Schweighöfer and Alexander Fehling set a good example: Both looked dapper in HUGO at the premiere of the movie “Russendisko” last Wednesday. While Alexander kept his look casual with a basic t-shirt, Matthias went all the way by adding a white shirt and nerd glasses.
Photos courtesy of Tinnefeld.
I was never a big fan of geometry lessons, but when top model Kasia Struss wants to teach us how to work this season’s key trend, I’m definitely in. This isn’t math, but bold prints using geometric shapes and patterns to create lines, definition, and symmetric prints in clothing. The most important formula: Go for one highlight piece and keep the rest of the look simple. It’s as easy as that!
The HUGO looks that model Kasia Struss is wearing are from the current HUGO collection which is now available in stores and online.
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I am so excited to present you the brand new edition of the HUGO BOSS TALK featuring fashion blogger Bryanboy and WWD’s Melissa Drier! Watch the complete HUGO BOSS TALK EDITION TWO now on WWW.HUGOBOSS.COM.
Our wardrobe gets sugar-coated this summer in ice-cream shades. Seriously, pastel colors are one of the major trends for Spring/Summer 2012. So this soft strawberry ice-cream pink is my personal favorite of all the pastel shades and I really like how the geometric detail and minimalist cut prevent the dress from being too sugary. I first laid eyes on this HUGO dress when I saw actress Hilary Swank wear it at the HUGO Fashion Show, although I wouldn’t necessarily pair it with black accessories. Instead I’d go for accessories in other candy colors. Yum!
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Get ready for the second edition of the HUGO BOSS TALK. Watch the trailer and guess who’s conversing this time! Here’s a little hint: The two protagonists are both working in the fashion industry…
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Long time no talk, but the next one is already in the making. I’m referring to the HUGO BOSS TALK, of course. It’s our online video series, which brings together two well known figures for an authentic conversation without script guidelines. Released in November 2011, the first edition sees Little Dragon’s Yukimi Nagano and Eyan Allen, Creative & Brand Director of Womenswear at HUGO BOSS. And as I mentioned above, the second edition is already on its way. So let’s rewatch the HUGO BOSS TALK EDITION ONE and get excited about EDITION TWO!
Tough and powerful yet elegant and feminine. This is exactly how I feel when I’m wearing my new black fitted HUGO blazer. It gives me sort of an “I’m ready to take on anything!”-attitude. If you haven’t experienced this feeling yet, go to the next store to find a black blazer that fits you perfectly and you’ll see what I mean. Finding the perfect black fitted blazer is like falling in love. From this day on you cannot imagine a life without it. And there are so many outfit options: For business meetings I pair my blazer with a pencil skirt and white blouse, for a casual office day it goes with black skinny jeans and a classic v-neck and in my free time I wear it with a romantic vintage dress, biker boots and tousled hair – aka the Sienna Miller look. Plus, a black fitted blazer will never be out of style because true love lasts a lifetime.
I confess I have a #GirlCrush on top model Freja Beha Erichsen. Even inbetween fashion shows she pulls off a seriously cool and reduced look: Black leather jackets, biker boots and skinny jeans with basic tops and shirts. The dress she’s wearing in the HUGO Spring 2012 campaign is much more elegant, of course, but it pretty much reflects Freja’s own “less is more” style philosophy. And this is exactly the reason why we picked her to star in the HUGO Spring 2012 campaign, which celebrates the new feminine minimalism. The dress Freja is sporting in the HUGO Spring 2012 campaign ads is one of my favorite pieces from the collection and now available in our stores.
