When it comes to Fashion, September is the month of change, the month in which we all get ready for the new season. The Fall/Winter collections arrive in store, fashion magazines release their bulkiest issue of the year and it’s time for the annual VOGUE Fashion’s Night Out, a night of after-hours shopping and FNO-exclusive events. This year, I would like to invite you to join us for a mobile scavenger hunt in our New Yorker Stores on September 8, where you can unlock a jaw-dropping prize. Find out more about the mobile scavenger hunt and be sure to register on our Facebook tab!

On September 9, I’ll be jetting back to Germany for our Fashion’s Night Out Party in Duesseldorf, where the shopping fun continues. A Benefit make-up artist will be there to show you the latest make-up trends for Fall/Winter and you are invited to browse the new collections while sipping a glass of champagne.

Follow me on Twitter for live-updates and join me for a night of after-hours shopping fun! More information on our local FNO events can be found on our Facebook Wall.

It may look like we’ve ventured into the film business or that we are going a little nuts here at the HUGO BOSS headquarters, but neither is the case. This is just one of our latest projects for the HUGO brand and by now I am sure you all know that HUGO is all about surprises, about being different, contemporary and exquisite!

So why did we make the British top model James Rousseau scream in front of the HUGO camera? Rest assured that we will soon disclose the secret.

Because I know you guys just can’t get enough of Jared Leto as the new face of the HUGO Just Different fragrance, I have got a special treat for you today: Besides the smashing commercial, which you probably have seen by now, there is also an exclusive Making-of Video. It takes you behind the scenes of the video shoot in New York. Lean back and enjoy!

Turns, differences, directions. HUGO Just Different takes its claim on the new fragrance literally and explores new territories with the first ever interactive YouTube experience named “KINO”. An interactive video, where the move of your head controls the story.

You have to see it to believe it, so visit the official HUGO BOSS TV YouTube Channel right away. You just need to enable your webcam and you are right in the middle of a truly head-turning experience.

Have you ever wondered how to conjure maximum coolness out of minimalist looks? The new HUGO Womenswear Collection for Fall/Winter 2011 shows you exactly how it’s done: Subtle tailoring, shimmering fabrics, leather details and a hint of the characteristic HUGO red add the cool-girl twist to the otherwise elegant looks.

When it comes to fashion, the fall/winter season has already started. With the new HUGO Menswear Collection hitting the stores, I find all my male colleagues obsessing over classic slim fit jackets and bright red knits. To put it in a nut-shell, the new season is all about the mix of classic tailoring and contemporary highlights, whether it’s a simple jacket with an oversized hood, pants with leather details or classic accessories in the bright HUGO red. Conclusion: Contemporary classics are the new cool!

Are you ready to be blown away by our new HUGO Campaign for Fall/Winter 2011? Let’s catch a first glimpse, shall we?! Top model Sasha Pivovarova and model/actor Jamie Dornan, whom you may know from the movie “Marie Antoinette”, are sporting the chic and urban HUGO looks for the Fall/Winter season. The campaign was shot in a neglected building to emphasize the rough and individual style of the new HUGO Collection in a figurative way. I hope you love the new collection just as much as I do!

Our creative and innovative minds are always up for something new and astounding. Our latest coup is the new HUGO Eyewear Collection with some pretty great features: The innovative “double meniscus” hinge conceals the temple closing-mechanism, becoming a precious element and providing utmost flexibility without affecting the purity of the lines. The lightness and the post-modern style of the collection are typical for the HUGO brand.

There will be four shades available, which can also be combined with different satin-finish and matt colours. Time to throw away your contact lenses and see the world through one of the innovative HUGO Eyewear styles!

Are you ready to find out who won the HUGO Graffiti Competition? The winner is Attila from Berlin, whose design received the most votes here on the HUGO Blog. You will soon find Attila’s artwork on the cover of the new HUGO Tracks Compilation CD!

Those of you, who follow my updates on twitter, might have already heard the big news: Jared Leto, the handsome actor and lead singer of the band “Thirty Seconds to Mars” is the face of the campaign for the new HUGO Just Different fragrance. I think it is quite obvious why we picked him for this job – he is “just different”!

If you haven’t seen the commercial yet, make sure you watch it now. It is definitely a must-see! And if you can’t get enough of Jared and HUGO Just Different, follow me on twitter for the latest news and updates. I will keep you in the loop!