Whenever you see all creative HUGO minds gather in front of a pin board you know that the final fashion show looks are about to be selected. It’s the most joyful moment of a long day of fitting and styling the show looks. And that’s exactly what we’ve been up to at the HUGO BOSS headquarters yesterday and today.
Funnily enough this scene reminded me of pinning my own favorite looks, fashion pieces and inspirations on our virtual pin boards on pinterest. It’s addictive. Especially when there’s a sweepstake happening… However, when I want to deliver photos and inspirations as fast as possible, I share them on instagram and twitter. This is also where you can find all the behind the scenes snapshots from yesterday’s HUGO womenswear fitting and today’s HUGO menswear fitting.
This time, I would like to take the opportunity and introduce the people behind the HUGO brand, the designers, the stylist and our runway models here on the blog. These are the people who are turning HUGO into what it is: A firework of minimalist, avant-garde and classy fashion. So let’s start with our gorgeous up-and-coming fitting model Nadja Bender, who will also be walking the HUGO Fashion Show.