This is what I call a modern evening gown: Black leather meets geometric print. A futuristic look for a grande entrance on the red carpet or a chic soiree. HUGO womenswear designer Eyan Allen knows exactly what women want: To look charming and strong at the same time. Mission accomplished!

PS: You may have already guessed that this look is also part of the exclusive and strictly limited HUGO Fashion Show Pieces collection, which is now available online and in selected stores.

Take a look at the mannequins in the shop window of our store in Aventura, Florida and tell me, do you recognize the looks?

If you have watched the HUGO Fashion Show Fall/Winter 2012, you have seen them all walking down the runway. Now, the sought-after HUGO Fashion Show Pieces are exclusively available at selected stores in Germany, the Netherlands, Italy, Great Britain, France and the USA. Yeah! Ever since I saw model Josefine Nielsen in that gorgeous maxi print dress at the HUGO Fashion Show, I’ve been dying to get my hands on it. And now I can. And so can you!

If you are contemplating buying a new elegant coat for the cold season, then go for this black floor-length version as seen on the HUGO runway. In no time you’ll be strolling down the street like a gentleman of the old school. Team it with minimalist houndstooth patterns and leather gloves. There you go…

There’s nothing like an eye-catching pattern. It literally screams: “Fashion is fun!” right in the middle of all the unicolored outfits. Naturally, this HUGO Fashion Show Piece is for the brave fashionistas only, because all eyes will be on you. Feeling not so brave today? Check out all the other HUGO Fashion Show Pieces.

“Never wear black with brown” is possibly the most outdated fashion rule of all. So please forget about what your mom or grandma taught you about fashion and take a look at the these two fabulous HUGO runway looks, which are now exclusively available in selected stores and online.
PS: Be sure to check out all the other HUGO Fashion Show Pieces!

Even though autumn and winter still seem to be far away, I’ve already started my wish list for the fall/winter season. And, of course, the exclusive and strictly limited HUGO Fashion Show Pieces have immediately caught my eye. I mean how cool is it to shop the looks you’ve seen walking down the runway?
So instead of dreaming of white sandy beaches, I am dreaming of this gorgeous white coat and how perfect it would be for a New Year’s Eve party or a night out at the opera or theater (no more freezing in my little black dress). Oh, and the draped white blazer is one fabulous eye-catcher. I think I would pair it with leather leggings and stilettos. Or maybe denim? Seems like my wish list is endless… how about yours?

It’s eye-catching. It’s fashion-forward. It’s progressive. Maybe a little provocative. You either love it or hate it. It’s a statement piece. It’s a HUGO Fashion Show Piece – strictly limited and only available at selected stores and online.
Any thoughts? Tweet me @HUGOBOSS.

When I first saw this look on the HUGO runway back in January I must admit that it didn’t really catch my eye. However, when selecting the HUGO Fashion Show Pieces for our stores and online store, I insisted on this particular look. Why? First of all, I am intrigued by the asymmetric shape (the upper left part reminds me of a kimono). Secondly, I love the white stripes because they transform the exceptionally shaped little black dress into a modern piece of art. Oh, and on top of that I love modern and avant-garde dresses in general, because nothing represents fashion-forwardness as much as they do.

Have you ever wanted to shop an exclusive look that you’ve seen 1:1 walking down the runway? Well, I have. Many times. This is why I am really excited to tell you that we have selected some highlight looks from the HUGO Fashion Show Fall/Winter 2012, which are now available in our stores and online. The HUGO Fashion Show Pieces are strictly limited and absolute showstoppers. So I am happy to present you the first two looks here on the HUGO Blog. Therefore I asked HUGO designers Eyan Allen and Bart de Backer for the original sketches in order to show you how the Fashion Show Pieces come alive – first on paper and then on the runway. Take a look!
Now, you can shop the HUGO Fashion Show Pieces and decide how their story continues. Be sure to tweet me a snapshot @HUGOBOSS, if you decide to get one of the limited Fashion Show Pieces. I’m so curious to see how you work these looks…

PS: The pink statement coat is mine!