All the news, coverage, Infos and videos of the HUGO Fashion Show Fall/Winter in Berlin, including backstage reports, interviews, red carpet reports with your favourite celebrities and live stream of the show.

THE HUGO FASHION SHOW – FIRST LOOK

Wow, what a show! I hope you all enjoyed it as much as I did. Have you all watched the live stream of the fashion show? For those of you who missed it, the video of the HUGO Fashion Show Fall/Winter 2012 will soon be available here on the HUGO Blog! Top models Karlie Kloss, Joan Smalls, Liu Wen, Mathias Lauridsen, William Eustace and up-and-coming model Josefine Nielsen were amazing on the runway and I pretty much loved the feminine yet cool collection, especially all the fabulous colors like bubble gum pink and neon orange. How about you? Let us know your thoughts on twitter or facebook and don’t forget to enter our fashion show sweepstake on the HUGO BOSS facebook page – watch the video of the HUGO Fashion Show, which will available shortly, and win some awesome prizes! Last but not least, I also enjoyed watching the who’s who in the front row… Jared Leto, the face of HUGO Fragrances, actress Julianne Moore, actor Rupert Everett, Jenson Button, Georgia May Jagger, Pixie Geldof, fashion blogger and HUGO Blog guest editor Bryanboy and many more.

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WATCH & WIN – THE HUGO FASHION SHOW LIVE STREAM!

Get ready for the HUGO Fashion Show Fall/Winter 2012! The live stream will start in a few hours at 01:30 p.m. (CET)! Wanna know what’s on the schedule? At 1:30 pm it’s time for the live interviews from the red carpet and backstage reports and then, at 2:00 pm, the official HUGO Fashion Show will start! But there’s more… On the HUGO BOSS facebook page, you can take part in the fashion show sweepstake and win fabulous prizes. But make sure you watch the fashion show, because then you’ll definitely know the right answer…

Please note that the sweepstake on facebook is only available for the following countries: Austria, France, Germany, United Kingdom, United States.

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PRE-SHOW REHEARSAL



You know how the old saying goes — the early bird catches the worm! I woke up at the break of dawn for my early call time. Today is the day of the HUGO fall-winter 2012 fashion show (at Gemäldegalerie in Berlin) and my first stop of the day is the pre-show rehearsal. My favourite numero uno girl, the stunning Karlie Kloss, is here, ditto with the ferocious Joan Smalls and Liu Wen who I love.

Now if you excuse me my dearest readers, I think I’m being called for hair & make-up. See you guys at the show!

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IT’S ALL ABOUT THE CUSTOM FIT

Are you excited for the upcoming HUGO Fashion Show? I am. Getting ready for fashion shows (or any big event) is never easy, especially when you’re attending one of the biggest shows during Mercedes-Benz Fashion Week in Berlin. Luckily, I’m not on my own. I have the honor of being dressed by HUGO for their fashion show and yesterday afternoon was my fitting. I popped by this cool, warehouse-like venue where I tried a couple of outfits. Naturally, everything was rather oversized because I’m a petite guy. However, thanks to HUGO’s stellar team of pattern designers and seamstresses, my clothes are going to be be altered based on my measurements and everything will be ready before show time. I can’t wait to see the final result.

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BACKSTAGE UPDATE!

Welcome to the final fitting for the HUGO Fashion Show tomorrow! All the models are in a good mood, especially model Sara Blomqvist, who really seemed to enjoy getting a manicure. Everyone’s pretty excited about the show and I hope you are looking forward to it as well. We will be streaming the HUGO Fashion Show Fall/Winter 2012 live here on the HUGO Blog tomorrow. At 01:30 p.m. (CET) we’ll begin with the red carpet coverage and the backstage interviews and at 02:00 p.m. (CET) the fashion show will start.

For now enjoy HUGO Menswear designer Bart de Backer’s personal video message at the end of the post and stay tuned for more backstage updates on twitter.

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HI, IT’S BRYANBOY!

My name is Bryan Grey-Yambao and I publish the blog, Bryanboy.com. I’m thrilled to be contributing to Hugo Boss’ upcoming digital projects. I’m a huge fan of the brand and to be involved in the world of Hugo Boss is very exciting! Since 2004, I’ve been traveling around the world to attend fashion events, analyze the latest trends and of course, to share my personal experiences and memories to my readers. Join me while I do the same for HUGO BOSS.

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BEHIND THE SCENES AT THE HUGO MENSWEAR FITTING

“Ladies first!” – this basic rule also applies to the fitting procedure. So yesterday, one day after the womenswear fitting, we started with the gentlemen. Bart de Backer, Senior Head of Creative Management HUGO Menswear, and stylist Kim Grenaa decided on the menswear looks for the HUGO Fashion Show Fall/Winter 2012. From the pictures you can guess that the soft tobacco color will play a major role in the collection… but it’s only a guess and we won’t know for sure until the HUGO Fashion Show starts and the Fall/Winter looks for 2012 are shown on the runway. So be sure to watch the live stream of the show and keep an eye out for our two fitting models William Eustace and Oliver Greb as they will also be walking the show!

Wanna see more behind the scenes shots? Follow me on twitter and instagram for live updates.

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HUGO WOMENSWEAR FITTING

Yesterday, all creative minds of the HUGO brand met up in the HUGO Showroom for the HUGO Womenswear fitting for the upcoming HUGO Fashion Show. Of course, I sneaked in to shoot some behind the scenes photos for you guys (you can see more on instagram and twitter). Everything went smoothly and Eyan Allen, Creative and Brand Director Womenswear, and stylist /HUGO Blog editor Kim Grenaa were happy with every single look. Eyan even took out his sketchbook and quickly designed a skirt to replace one look’s trousers on the spur of a moment. Kim and Eyan will also be giving interviews before the show, so be sure to watch the live stream here on the HUGO Blog starting at 01:30 p.m. (CET) on January 19, 2012.

Everybody, who entered the HUGO Showroom yesterday instantly fell in love with the new HUGO collection for Fall/Winter 2012 and on January 19, 2012, you’ll see for yourself! But for now, take a look behind the scenes:

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HUGO FASHION SHOW FALL/WINTER 2012

Save the date! The HUGO Fashion Show Fall/Winter 2012 will be streamed live here on the HUGO Blog on January 19, 2012, at 01:30 p.m. (CET)! It’s gonna be amazing and I’m sure you’ll enjoy the live stream presented by Hadnet Tesfai and Patrice. Sign up now so you won’t miss any news and updates on the show!

On facebook, we are celebrating the show with the HUGO Fashion Show sweepstake. Watch the live stream to get the correct answer and win fabulous prizes. Apart from that, you can keep in touch with me by following me on twitter and on my brand new instagram account (it’s addictive, believe me!). So feel free to tweet your questions and comments @hugoboss. Looking forward to reading from you!

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LITTLE DRAGON´S BERLIN DAYS…

We spent some exciting days in Berlin attending the HUGO Fashion Show, playing at the after show party, visiting fascinating spots like the Teufelsberg and many more. It was a great opportunity and we really enjoyed you people.

See for yourselves and see you next time!

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