I thought it was time to show some love to the stylish men and focus on essential menswear: the suit. And wow, what a lovely suprise I discovered on the nylon magazine: It’s Andrew Garfield suited up in HUGO. Might have been a nice change for him wearing his iconic but not so comfortable skin-tight blue and red suit during filming of “The Amazing Spider-Man”. Doesn’t he look gorgeous? Thought I share the editorial with you. Let’s melt away!
Let’s face it – you can’t go wrong with a traditional black or grey outfit and every designer knows this little fact. Monochrome is a cooling counterpoint to the riotously clashing colors and patterns. So chic, so sleek, so inspirational. And look who has just worn the monochrome trend in a gorgeous HUGO Style. It’s actress Jennifer Lawrence in a dress from HUGO Fall 2012 and actor Michael Fassbender in a suit from HUGO Summer 2012 at the HUGO BOSS Formula 1 Party in Monaco. They say when in doubt, keep it simple. Stunning, right?
First all my friends and colleagues moved from Manhattan to Brooklyn – including HUGO designer Eyan Allen, who has totally fallen in love with his new neighbourhood. Whenever I booked a hotel in Manhattan my friends would tell me that the real buzz is across the bridge. Fair enough. But now everybody seems to be moving on to a new hipster neighbourhood – Williamsburg. Seriously??? I was sceptic, but take a walk up Bedford Avenue on a Saturday afternoon and you will know why this is the new spot to hang out and to go people watching and trend spotting.
I love lime green. It’s the color of my favorite ice cream and it seems to go with everything! When it comes to colors I simply love how the summer months provide an opportunity to go as wild as you like with your color styling. Lime green is my new color obsession and it’s making me see spring and summer in a whole new light. The bright color combined with the right accessories can evoke a wonderful warm and modern simplicity. I do highly recommend that you incorporate a lime green piece of fashion into your life!
…and show your ankles. It’s fresh, sexy and stylish. Showing them off is hot at the moment! Some fashion-forward fellas have been showing them off for a few seasons and it looks like the trend is back again. With the summer fast approaching, all of you guys out there will be glad to hear this. To be honest – during the hot days, every bit helps! Enjoy the beautiful styles from HUGO Menswear Summer 2012 collection and then get out and show those sexy ankles! But watch out: This look calls for strictly no socks!
Spotted at the New Faces Award 2012 in Berlin: German actress Alice Dwyer in this beautiful HUGO outfit. Guess what? I’m totally digging this gorgeous striped suit. Surely also because it’s a kind of boyfriend style: Easy tailored, but still elegant and very classy. It’s the most casual combination but in a red carpet way. Its comfort level remained high as well as the elegance. In combination with her blouse in transparent black this style is a welcome change on the dressy red carpet show!
I am no A-student when it comes to new computer driven technologies within the retail business and frankly I am not sure they always make a big difference. But I could not help being very fascinated when I heard about London based firm Body metrics new ideas. This just might be one of those rare retail revolutions that are actually going to chance the way we shop forever – especially when we shop online, where the rate of turn backs is simply too high. Body metrics new technology is all about the science of the perfect fit for you and I when we go shopping for clothes. So far the firm has developed a body mapping system that scans your body within only five seconds and gives you all your precise measurements. Good and helpful so far. But imagine this little scanner put up in a department store. Here the system will automatically tell you exactly what styles in the store will fit your body perfectly and what you should try on. Department stores Selfridges in London and Bloomingdales in Los Angeles are currently testing the equipment in their jeans departments with great success. So no more weeping in the changing rooms.
A well fitting sporty jacket can do just this: Whether you prefer an urban or a classic style, a sporty jacket is a day to night fashion item that can fit into either style. And the best part is: it creates a great impression to! For the summer ahead I’ve rounded up some of the hottest styles in men’s sporty jackets from the current HUGO summer collection 2012. If you don’t already own a well-fitting sporty jacket, it should be the first thing you get for this summer!
Spotted #2: Jessica Joffe, the tall german model, who used to work at The Observer. It’s a quick snap at the “GRAZIA Best Dressed Award 2012″ in Berlin. One look at Jessica Joffe’s outfit and you’ll see why I think this lady always seems to get it right. I love everything about her look. Her luminous red hair is the most gorgeous contrast to the beautiful Yves Klein blue HUGO dress. And of course she got the award for „Best Dressed Newcomer“!
Spotted #1: HUGO Fragrances Ambassador Jared Leto in HUGO at the Wild Aid benefit in San Francisco which took place on Friday evening. I just love his pure style! Didn’t he look fabulous?
