Those of you who are following me on twitter may have already heard the news: In January we have launched our official HUGO BOSS instagram account – just in time to provide you with some HUGO Fashion Show backstage snapshots. Never heard of instagram? Instagram is the most popular photo sharing app for the iPhone and you can download it for free in the app store. You can find and follow our official HUGO BOSS feed by searching for “HUGOBOSS” in the instagram application on your iPhone or by signing in with your instagram account here. By following us, you will see exclusive snapshots like the ones in this post in your instagram feed: Eyan Allen hanging out with model Mathias Lauridsen backstage, models posing for my iPhone camera while waiting for their fitting appointment, top model Karlie Kloss waiting backstage for hair and make-up, and fashion blogger Bryanboy and Melissa from Women’s Wear Daily at a top secret shoot for a new project. Curious to see more? Follow us on instagram and I’ll make sure you do!

Top model Sean O’Pry stars in the HUGO Spring 2012 campaign and shows you how to pull off the cutting edge cool James Dean look this season. In a nutshell: Slim cut jackets and shirts, casual V-neck tops and minimalist accessories like leather-lace-ups in white. So cool, so HUGO! And the fact that Sean O’Pry is our campaign model is just the icing on the cake.

Who says that spring has to be all about floral prints and pop colors? As far as the HUGO girl is concerned, geometric prints and cuts will rule out romantic silhouettes and prints this season. “The higher the temperature, the cooler the look”, that’s our mantra. And who could possibly deliver this message better than the über-cool top model Freja Beha Erichsen?!

No wonder Sean O’Pry, the male star of the HUGO Spring 2012 campaign, is one of the most successful male models of the moment. He is beautiful and very talented. I met him at the HUGO fitting and backstage at the HUGO Fashion Show in July and ladies, hold your breath, he’s also likeable, relaxed and witty. That’s exactly what makes him the perfect ambassador for the HUGO brand this season.

Freja Beha Erichsen, one of the most in-demand models du jour, is the star of the HUGO Spring 2012 campaign. The Danish model has appeared on countless magazine covers such as VOGUE, Harper’s Bazaar and Glamour Magazine to name only a few. Plus, Freja is seriously one of the coolest models I’ve ever met and therefore the perfect girl to present the reduced and avant-garde HUGO Spring 2012 collection.

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The lucky two winners of the HUGO Sequined Jacket sweepstake are Jared A. and Fabien B.! Congratulations!

I love the colour red. It signifies true passion and it’s everywhere in the collections these days. And oh… it also happens to be HUGO’s signature colour, of course! Increasingly, I see fashion trends moving into the interiors sphere, and that is exactly what has happened at the 136-year-old Opera de Paris Garnier in the city of lights. The great architect Odile Decq has transformed part of the old theatre into a huge futuristic-inspired restaurant with organic shapes, lots of glass and more red than I’ve seen in one place for a long time. Is this an ode to HUGO-ism…? I don’t really have a passion for opera, but I have a passion for red and surely you don’t have to be an opera lover to go to this amazing restaurant.

Images courtesy of L’Opera Restatuant http://www.opera-restaurant.fr/en /