Trends, fashion and lifestyle, provided by fashion insider Miss HUGO BOSS, including location tips, trend reports, behind the scenes material and exclusive fitting reports from HUGO.

FIRST LOOK – SEAN O’PRY FOR HUGO SPRING 2012

No wonder Sean O’Pry, the male star of the HUGO Spring 2012 campaign, is one of the most successful male models of the moment. He is beautiful and very talented. I met him at the HUGO fitting and backstage at the HUGO Fashion Show in July and ladies, hold your breath, he’s also likeable, relaxed and witty. That’s exactly what makes him the perfect ambassador for the HUGO brand this season.

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FIRST LOOK – FREJA BEHA ERICHSEN FOR HUGO SPRING 2012

Freja Beha Erichsen, one of the most in-demand models du jour, is the star of the HUGO Spring 2012 campaign. The Danish model has appeared on countless magazine covers such as VOGUE, Harper’s Bazaar and Glamour Magazine to name only a few. Plus, Freja is seriously one of the coolest models I’ve ever met and therefore the perfect girl to present the reduced and avant-garde HUGO Spring 2012 collection.

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HUGO SEQUINED JACKET – THE WINNERS

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The lucky two winners of the HUGO Sequined Jacket sweepstake are Jared A. and Fabien B.! Congratulations!

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OPERA PASSION

I love the colour red. It signifies true passion and it’s everywhere in the collections these days. And oh… it also happens to be HUGO’s signature colour, of course! Increasingly, I see fashion trends moving into the interiors sphere, and that is exactly what has happened at the 136-year-old Opera de Paris Garnier in the city of lights. The great architect Odile Decq has transformed part of the old theatre into a huge futuristic-inspired restaurant with organic shapes, lots of glass and more red than I’ve seen in one place for a long time. Is this an ode to HUGO-ism…? I don’t really have a passion for opera, but I have a passion for red and surely you don’t have to be an opera lover to go to this amazing restaurant.

Images courtesy of L’Opera Restatuant http://www.opera-restaurant.fr/en /

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KNOCK ON WOOD

A top modern, gigantic wooden-sculpture, in perfect-Pocahontas-ish harmony with the Dark-Age allies of Seville! Does that sound strange? Well, it sounds almost as deluded as the supposed fact that the discoverer-I-found-India-NOT-man, Columbus is buried in the Seville city Cathedral. But brace yourselves – the aforementioned sculpture does actually exist. As an organic-wooden-snake-on-speed (just because snake-print is so it this season), the sculpture dart its way in between the ancient houses and creates a wondrous, futuristic atmosphere. I was like – “OMG!” at my first encounter. The city of Seville can now proclaim ownership of the most gigantic wooden-sculpture – the Metropol Parasol.

The sculpture is designed by Jürgen Mayer H, who spent 6 years of his life creating this futuristic piece of art. This year, the visitors of the sunny-ancient-city can enjoy the futuristic wooden-sculpture for the first time. Hence, the Metropol Parasol is yet another reason to visit Seville.

Images courtesy of http://hypebeast.com/2011/04/metropol-parasol/

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MADE TO PARTY!

The HUGO Sequined Jacket. Limited to 250 pieces. Made in Germany. Made for you to party in style! Enter now to win the jackets with the number 1 and 250!

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HOME FROM HOME – THE AVANTGARDE VERSION

I belong to a certain breed of the Homo sapiens – the ‘I-just-want-to-hang-in-the-Maison-Martin-Margiela-store-and-kick-back-in-the-sofa-and-enjoy-myself’! (We’re a rare breed –but I know you are out there!) So when I heard I could now finally unfold my most-inner instincts (… without having shop employees shove me away) – I was short of breath. The dream about living in an avant-garde, color-abandoned-European-intellectual(-ish)-luxury hotel in the oldie-end of Champs Elysee in Paris is now a reality. The creature of mystery (… you know of whom I speak) has created magic in terms of hotel interior décor. Having designed luxury suites and future-fantastic common rooms at La Maison hotel in Paris. The success and admiration of La Maison decoration has said rumors on fire that the Margiela Empire will soon commence designing home-décor (… and thank God for that!) However, until that given day shows its (presumably) beautiful face – we have to book time at La Maison, Paris for a fan-furniture-istic Margiela experience.

Images courtesy of http://www.lamaisonchampselysees.com

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BRYANBOY’S SEQUINED LOOK

International fashion blogger @Bryanboy dazzles in the HUGO Sequined Jacket at the Celebrity Shopping Experience with Chloë Sevigny in NYC. The glamorous jacket is available in a limited edition of 250 pieces and you can win two of them! Yay! To find out how, click here.

Speaking of the Celebrity Shopping Experience, I believe I haven’t blogged the video of it yet. So here it is, enjoy!

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WIN TWO HUGO SEQUINED JACKETS

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The HUGO Sequined Jacket is a masterpiece and limited to 250 pieces, each with a unique number on the inside pocket. This glamorous eye-catcher will outshine any other festive jacket, that’s for sure! Now, watch the video to see the jacket in action!

As a special Holiday bonus, I am raffling off two of the HUGO Sequined Jackets: The jacket with the number 1 in size 50 and the jacket number 250 in size 48. To enter the sweepstake simply write me an e-mail at miss_hugoboss@hugoboss.com with the subject “HUGO Sequined Jacket size 48″ or “HUGO Sequined Jacket size 50″ and include your full name and address. The sweepstake is open until January 3rd, 2012.The following terms and conditions apply. The winner will be drawn by lot on January 4th, 2012. Good luck!

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NORDIC FOOD CULTURE (READ: GOURMET)

Nordic food “culture” – ‘oh, I don’t think so!’ Smoked, salty and pickled-ish food is what comes to mind when thinking about Nordic food “culture”. And as icing on the cake, having been exposed to the amuse-bouches of the Southern flirtatious kitchen – foie gras, crème brulé, sauce béarnaise, tiramisu (… now drooling) – the term “culture” might seem as an extensive stretch when talking about Nordic food! But dear friends – No more! The best restaurant on our dear celestial globe is neither situated in Paris nor Madrid – it’s situated much further north, in the Danish capital, Copenhagen. Le nom (read in a French accent) is NOMA. The restaurant has reinvented Nordic food “culture”, and turned it into Nordic gourmet. Lobster from the Faroe Islands (exotic, right), fresh salmon and wild seaweed from Iceland or even bewildered (…oh yes they are) musk ox from Greenland – just to mention a few of the many delicacies NOMA serves in their 250-years-old-dock-house, located on the fashionable Copenhagen city harbour. NOMA has styled Nordic food from a – ‘oh, I-don’t-think-so’ state, into being the new black of the world of delicate gourmet!

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