Red means Go! Did you watch the world premiere of the brand new HUGO Red fragrance TV commercial featuring Jared Leto after the HUGO Fashion Show Fall 2013 live stream on January 17? In case you missed it you can now enjoy the brand new HUGO Red TV commercial featuring Jared Leto in HD on our YouTube channel. And please do not hesitate to hit the “replay” button – I also watched it a couple of times. “Stopping won’t get you anywhere…” – love it. And there’s more from HUGO Red on the way, so stay tuned here on the HUGO Blog and on twitter.

We believe in color this spring. So forget about the navy trend. Blue and white stripes are boring anyway. Pink-black-white-and-jade-green stripes are so much cooler. Agree? Then get your hands on this fab and lightweight coat from HUGO Spring 2013. It’s also been featured in our print campaign, take a look.

Do you remember a season when parkas were not in fashion? I do not. The parka is an urban classic. For me, it is also the ultimate piece for the festival season. Speaking of festivals reminds me to make plans for the festival season 2013. Is it already time to worry about tickets? Note to myself:  Call the #HUGOTracks team and check music blogs and websites for dates and bookings. Do you have plans yet?

PS: I spotted the perfect parka for the boys in the HUGO Spring 2013 Menswear collection (pictured above).

What could possibly be a better start into the new year than treating yourself to a new designer bag? I couldn’t think of anything and so today I say “Hello” to this cute yet classic leather bag from the HUGO Spring 2013 Collection. Happy New Year! And may lots of new pieces find their way into our wardrobes…

What are your plans for tonight? And most importantly, what are you wearing? All the blogs and magazines are talking about sequined dresses, velvet pants and fabulous tops – but what about the boys? If I were a boy I would pick this flamboyant suit from the HUGO Spring 2013 Collection. A real eye-catcher and just perfect for New Year’s Eve!

Good news, girls. Prints are still going to be a huge hit in 2013. Especially ornamental ones. I will definitely get these printed pants from the HUGO Spring 2013 Collection and wear them with a white blouse or slim cut white V-neck shirt. Advanced fashionistas sport the allover look: print from head to toe – as seen on editorialista Miroslava Duma. I love the allover print look, but it’s a little bit too much for my personal taste. I’m still the clean HUGO girl I always was.

My dear HUGO Blog readers,
I wish you happy holidays. Hope you don’t mind me being offline for the next two days. Well, not completely, of course. You can always reach me on twitter.
XXX

I love the holidays. Finally there is time to chill and relax, be with family and friends, watch movies and read some good books. On top of that I always use the quiet time to make plans for my spring wardrobe. Yes, I am a planner. Guess it comes with my job. Naturally, I like to keep an eye out for new trends and styles before the collections hit the stores. So as soon as all the shiny new items are available I know exactly what I need – and want.

I always start by cleaning out my closet to make room for new pieces. Secondly, I browse all the inspirations I collected during the past months – my boards on pinterest, pages from fashion magazines, screenshots, instagram shots on my phone and so on. And then I finally start writing down all my wishes from the new spring collections. That’s the best part, of course.

I haven’t started the process yet, but here’s a piece that’s currently on my mind: A dress with silver details from the brand new HUGO Spring 2013 collection. Love it! And you?

There’s nothing better than spending the holidays at home with delicious food and a crackling fire in the fireplace. I love the so called „German Gemütlichkeit“! Of course, I also swap my high heels for a pair of comfy slippers and put on one of my boyfriend’s comfy hoodies. He’s got quite a collection I can choose from. But still I am thinking about getting him a new one for the holidays from the HUGO Spring 2013 Menswear Collection. I love the cut of this one and grey is one of my favorite comfy colors. So maybe I’ll treat my boyfriend (and myself) to a last minute present…

One of the most popular New Year’s resolutions is to do more sports. This one usually doesn’t make it any further than February. So how about opting for a more sporty style instead? Here’s some inspiration from the HUGO Spring 2013 collection, which is now in stores. So let’s get ready for 2013, shall we?!?