Trends, fashion and lifestyle, provided by fashion insider Miss HUGO BOSS, including location tips, trend reports, behind the scenes material and exclusive fitting reports from HUGO.

IT’S ALL IN THE MIX

This season, I am in love with one particular material mix: Wool and leather. No wonder, the HUGO coat in light grey with black leather sleeves has already made it to my closet. Also on my wish list: The chic shift dress with leather detail, which is just perfect for the office. And there is also a fabulous wool coat with leather sleeves in the HUGO Menswear line. Wanna know where you can try on those fabulous pieces? Simply use our store locator to find your closest store. Happy material mixing!

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JARED LETO IN NEW HUGO FRAGRANCES COMMERCIAL

HUGO Fans, we have some news for you on our fragrances: Watch the latest HUGO Fragrances Commercial featuring Jared Leto. Take a look!

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CLICK! FLASH! MIAMI HORROR FOR HUGO

It’s Miami Horror for HUGO! Don’t Benjamin, Daniel, Aaron and Josh look fancy in their HUGO Super Black Suits?! By the way, I like it when men are pairing an elegant suit with a basic T-shirt – it makes the whole look much more casual and laid-back.

 

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MIAMI HORROR LIVE AT THE HUGO STORE

Yesterday night, Miami Horror played an exclusive live gig at the HUGO Store in Berlin. Two hundred invited guests came to celebrate the cooperation of HUGO Tracks and Miami Horror with drinks and finger food, among them actress Jennifer Ulrich, Susan Höcke, Nadine Warmuth, Kai Schumann and Patrice Bouedibela. The dresscode of the evening was inspired by the new HUGO Superblack suit: All black. Take a look at the photos and stay tuned for more exclusive material from my talented co-editors Miami Horror!

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WE LOOK GOOD IN BLACK

We took a break from our European tour last week to try on the new HUGO Super Black Suit and get some band photos taken. We’re looking pretty sharp, if we do say so ourselves… The video evidence is here. If you’re one of the lucky ticket winners for today’s private show at the HUGO store in Berlin’s Mitte neighborhood, you can get an up close look. We’ll see you soon!

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HUGO SHOP WINDOW INSTALLATION

Check out this amazing shop window installation in our HUGO Store in Berlin! The HUGO Store is located at Berlin-Mitte (Rosenthaler Str. 49) and is definitely worth a visit – so make sure you swing by when you are in the neighborhood. Tomorrow, we welcome Miami Horror at the HUGO Store for an exclusive live concert. Follow HUGO Tracks and me on Twitter for live updates and if you’ve got any questions for Miami Horror, tweet them @HUGOTracks or @HUGOBOSS!

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FLORIAN DAVID FITZ LOVES HUGO

Those of you, who are addicted to the Doctor’s Diary Series, know the German actor Florian David Fitz. He is a huge fan of the HUGO brand and is frequently spotted in our HUGO Store in Berlin. We are proud that he is also wearing HUGO in his recent movie, “Maennerherzen und die ganz große Liebe”. He’s got talent… and style!

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MISS HUGO BOSS – YOUR SOURCE ON THE INSIDE

 

I guess it’s high time for me to properly introduce myself. On my twitter profile, it says that “I’m your source to the fabulous world of HUGO BOSS providing you with all the inside information and the latest gossip.” That’s true. But apart from sharing the latest gossip and news on twitter, I also have a “real” job in the department of communication in our headquarters in Metzingen, Germany. I am a PR coordinator, twitter bird, blogger and fashion enthusiast. Our showroom is my second home and if you are looking for the latest issues of  fashion magazines, you are likely to find them in the pile on my desk. I am a huge fan of our latest HUGO Collection and currently craving this grey chunky knit dress.

When it comes to music, I count on HUGO Tracks, but since recently I am also a big fan of 30 Seconds to Mars. Might have something to do with Jared Leto being the face of our new HUGO Just Different fragrance.

My favorite shopping event of the year is VOGUE Fashion’s Night Out. Yesterday, we were celebrating FNO in our three stores in downtown NYC and today, I am flying back to Germany for the FNO in Duesseldorf. Swing by if you are there, tweet along and stay tuned for live-updates and exclusive news!

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VOGUE FASHION’S NIGHT OUT CELEBRATE WITH US

When it comes to Fashion, September is the month of change, the month in which we all get ready for the new season. The Fall/Winter collections arrive in store, fashion magazines release their bulkiest issue of the year and it’s time for the annual VOGUE Fashion’s Night Out, a night of after-hours shopping and FNO-exclusive events. This year, I would like to invite you to join us for a mobile scavenger hunt in our New Yorker Stores on September 8, where you can unlock a jaw-dropping prize. Find out more about the mobile scavenger hunt and be sure to register on our Facebook tab!

On September 9, I’ll be jetting back to Germany for our Fashion’s Night Out Party in Duesseldorf, where the shopping fun continues. A Benefit make-up artist will be there to show you the latest make-up trends for Fall/Winter and you are invited to browse the new collections while sipping a glass of champagne.

Follow me on Twitter for live-updates and join me for a night of after-hours shopping fun! More information on our local FNO events can be found on our Facebook Wall.

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HUGO SUPER BLACK – A DEEP INSIDE LOOK

The new HUGO Super Black suit is all about pure emotions – desire, wildness and elegance. Moving pictures are the best way to express those feelings and since you have already seen the HUGO Super Black suit video clip, I am more than happy to show you the making-of. Are you ready to go behind the scenes with top model James Rousseau?!

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