Those of you who are following me on twitter may have already heard the news: In January we have launched our official HUGO BOSS instagram account – just in time to provide you with some HUGO Fashion Show backstage snapshots. Never heard of instagram? Instagram is the most popular photo sharing app for the iPhone and you can download it for free in the app store. You can find and follow our official HUGO BOSS feed by searching for “HUGOBOSS” in the instagram application on your iPhone or by signing in with your instagram account here. By following us, you will see exclusive snapshots like the ones in this post in your instagram feed: Eyan Allen hanging out with model Mathias Lauridsen backstage, models posing for my iPhone camera while waiting for their fitting appointment, top model Karlie Kloss waiting backstage for hair and make-up, and fashion blogger Bryanboy and Melissa from Women’s Wear Daily at a top secret shoot for a new project. Curious to see more? Follow us on instagram and I’ll make sure you do!