This season, Estonian model Karmen Pedaru stars in our HUGO Spring 2013 campaign. Her sporty and sexy look fits perfectly to the futuristic and Pop Art inspired designs. Before Karmen’s career took off, she was successfully playing soccer, basketball and handball. By now the 22-year-old is a pro on the runway and in front of the camera airing sportiness and elegance. And that mint green HUGO dress with silver leather details Karmen is sporting in this campaign picture is definitely a winner!