HUGO Blog

ALL DRESSED UP – THE ALLROUNDER

MISS HUGO BOSS / 03.05.2012 / FASHION & LIFESTYLE

This is simply a great all-round dress. From every angle, aspect and perspective, it does what you want. And a little bit more. And at any time! It is the only dress you need – the Allrounder from the current HUGO collection. Wear it with your favorite heels for the office party, with your hight waist leather belt for family gatherings or simply as it is for a summer barbecue. Mix and match it as you like! For those of you who haven’t got one yet: I strongly recommend an Allrounder in every lady’s wardrobe!

SPOTTED: YUKIMI IN INDIE MAGAZINE

LITTLE DRAGON / 02.05.2012 / FASHION & LIFESTYLE

Hi, it’s Little Dragon. You haven’t heard from us in a while, but we’ve got some great news: Look who got featured in Indie Magazine: It’s our Yukimi. She looks great, doesn’t she?! Thought we scan in the editorial and share it with you.

Picture courtesy of INDIE MAGAZINE (issue #34 Spring 2012, photography: Anja Freers / anja-freers.com, styling: Stefanie Schwaiger / les-artists.com, production: Heiko Palach)

A FREE DOWNLOAD OF GRANDTHEFT

HUGO TRACKS / 30.04.2012 / HUGO TRACKS

We know what you’re thinking. Grand Theft Auto! Us, too. But this Grandtheft spells it differently and has a propensity not for carjacking but for jacking bass. “Let Me Out” is a cut-up banger of a tune, and while banger is not a word we’re typically given to using, it fits perfectly. Download now, or download never. The freebies will be gone before you know it.

THE MIND-EXPLODING COMBO OF KATHY DIAMOND, MAX SKIBA, ALEXIS TAYLOR AND JUSTUS KÖHNCKE

HUGO TRACKS / 28.04.2012 / HUGO TRACKS

We can hardly contain ourselves over this combo. The KDMS – a duo formed by the amazing English vocalist Kathy Diamond and the über-talented Polish producer, Max Skiba – join forces with Hot Chip’s Alexis Taylor for guest vocals and Justus Köhncke for remix duties. Why bother even explaining what it sounds like? Of course it’s good… Just listen!

AJELLO DREAMS OF PARADISE

HUGO TRACKS / 26.04.2012 / HUGO TRACKS

Ajello are a duo of versatile Italian producers, who make old-school electro tracks as easily as they make classic Italo disco. In “Dream of Paradise” they show their skills in yet another genre: acid house. The track begins with a chugging, squelchy bassline that slowly opens into full-on vocal pop. It’s hard to put our finger exactly on what Ajello are up to, but whatever it is, we like it.

THE MODERN WOMAN

KIM GRENAA / 25.04.2012 / FASHION & LIFESTYLE

The question that really tricked all of the fashion pack at the latest international fashion shows was this: How does a real modern woman of 2012 really want to dress…? This should be quite simple, but still so many of the collections we saw were obviously dedicated to women without real jobs who lunch and shop – c’est très demode! Real women of today have careers, look after their own kids and have a busy schedule – and they need to dress accordingly. That means practical, cool and stylish. But a new awakening has started amongst a bunch of designers leading the way. HUGO have surely asked themselves how women of today need to dress to be in front. I am loving their simple vision for the future of real women.

SUPERMEN LOVERS GO TO JUPITER

HUGO TRACKS / 24.04.2012 / HUGO TRACKS

Jupiter is a French-English duo based in Paris. They met one night in London while Junior’s “Mama Used To Say” was playing on a nearly empty dancefloor. The rest is history. Their new song, “One O Six,” gets the remix treatment here from another act that owes their inception to very funky artist – Supermen Lover. If you haven’t heard Johnny Guitar Watson’s track that bears nearly the same name, you must listen now.

BAD PASSION GET RESULTS

HUGO TRACKS / 21.04.2012 / HUGO TRACKS

Bad Passion is from Toronto, where they are in a gang that rides bicycles, sips tea and tags public property with chalk. (At least according to their video you can see below.) “Get Results” is a super slow, minimal r&b jam with nearly whispered speak-sing lyrics and instrumentation plucked out on a simple keyboard. In spite of its simplicity, it’s totally fun and completely catchy. These guys are someone you should keep your eyes on.

OSAKA OPENING

MISS HUGO BOSS / 20.04.2012 / FASHION & LIFESTYLE

HUGO has arrived in Japan! What to expect from a HUGO Store opening event? Apparently a lot. The official opening of HUGO Store Herbis Osaka on April 3rd 2012 was a great night and also a great time to catch up with people. In addition to the celebrities, Claus-Dietrich Lahrs, CEO of HUGO BOSS AG, came to celebrate the opening. After strolling through the shop with impressive sights, I enjoyed the delicious food and drinks. After a long day with many new impressions, you should be sure to end your day in a great party, right? That’s what I did! And for all of you who haven’t been there yet – I strongly suggest a visit soon!

DANSK DOES HUGO

KIM GRENAA / 19.04.2012 / FASHION & LIFESTYLE

Look what happens when I take Swedish top photographer Magnus Reed backstage while I do the styling at the HUGO Spring/Summer 2012 Fashion Show staged in Berlin last July… He starts shooting the gorgeous cast of international models ready to go on stage and makes the main pieces from the collection look like little pieces of art. I was so thrilled with these simple and strong black/white photos – especially the one of Chinese topmodel duo Liu Wen and Fei Fei Sun in the futuristically printed outfits – that I decided to run a few of the pictures as a little backstage fashion story in my magazine DANSK. And I have had great feedback. Check it out.