THE C90s REWORK RODION AND KHAN

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Back in March of last year, we featured a track by Gloden Bug and Rodion. Well, Rodion is back again, this time teaming up with the classic producer, Khan, and a vocalist going simply by the name of Andrea. The track, “Discoteca Romana,” has been retreated by the C90s, whose remixes we always love. We’ve got it on offer as a free download here. Jump on it before it disappears.

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MORE FROM THE RED CARPET…

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Let’s fight the Monday blues with some red carpet glamour, shall we?!? Watch Hollywood actress Julianne Moore talk about dressing up for special events and see what Jenson Button predicts for the next Formula 1 season. Speaking of Jenson Button, have you watched his video message on facebook yet? We’ve just reached one million fans on the HUGO BOSS facebook page – yay – and Jenson was the first one to congratulate us on this incredible success.

And if you just can’t get enough, head over to our YouTube channel, where you can find plenty of videos that may help you glamorize your Monday!

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WHEN HOME VIDEO WAS YOUNG

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Home Video, a couple of gents who originally hail from New Orleans but now reside in Brooklyn, have been making music together since 2004, when they released a couple of EPs on Warp. Since then, they’ve been remixed by DFA’s Tim Goldsworthy, and they’ve shared the stage with everyone from Flying Lotus to Blonde Redhead to Justice. The next feather in their cap is “When I Was Young,” a song that seems to be a nod to Eric Burdon.

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JARED LETO ON THE RED CARPET

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Watch Jared Leto, the ambassador of HUGO fragrances, on the red carpet at the HUGO Fashion Show Fall/Winter 2012 in Berlin talk about both, his acting and music career, and about his burden of being handsome!

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FREE DOWNLOAD OF CREEP

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Creep, the dark electronic duo that’s one of our favorite groups in Brooklyn, has got a new single out, and, not surprisingly, we love it. It’s called “Animals,” and it features the vocals of Holly Miranda. If you like it, too, you can take it with you. Just click the download link above…

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IT’S BEEN A WEEK…

How time flies! It’s been a week since the presentation of the HUGO Fall/Winter 2012 Collection at Berlin Fashion Week and right now, we are going through all the videos and photos that were recorded and taken behind the scenes and on the red carpet to offer you some more exclusive insights! In the meantime, you can listen to the latest HUGO Tracks, download the new feature track for free and if you happen to be in Berlin, join us on foursquare to unlock special deals at the HUGO Hot Locations until Saturday!

 

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BRUT – FRANCO-GERMAN VESPERS IN THE HEART OF BERLIN

Here we go with the presentation of the last HUGO Hot Location. You can still unlock the special deals at the HUGO Hot Locations on foursquare until Saturday night (January 28, 2012). Make sure you do – there are some great offers waiting for you! And now, let me introduce BRUT:

The idea for a “vespers” bar – “vespers” meaning a regional between-meal snack platter – had been simmering on the back burner for a long time in the minds of Hessian-born Hanno Bäucker (owner of the design agency vektorfarm and the Mazooka T-shirt label, and co-founder of Best Shop), Frederike Ruhl (former Motor FM moderator) and the French architect Maud Cassagne (owner of the former systM gallery & bar). “We missed having a place in the Mitte district that was simple and unpretentious. A nice bar where you could meet with friends, have an aperitif, start the evening with a cocktail, or savor a fine wine. A kind of base for us, a place we felt at home. That’s why we also thought of serving traditional vespers platters. After all, in both Germany and France, regional ‘vespers’ are a familiar tradition, a true classic.”

Personal backgrounds play into the palette of drinks as well. Whether it’s the sparkling Riesling from the Palatinate region or a Côtes du Rhône Chateau Gigognan: every choice of wine is special. Most are made by small, select vintners along the Franco-German border.

Hessian hospitality, French savoir-vivre, a personal touch and an unassuming air make Brut a true gem in Berlin’s new nightlife district.

Check in on foursquare, unlock our special and enjoy an aperitif  for 5 € & get a fashionable HUGO bracelet for free!

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POLICA LAYS THEIR CARDS OUT

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Polica is a band from the midwestern United States. Amazingly for a group that’s only been in existence since last June, they’re already selling out the legendary First Avenue club (where Prince regularly performed, both in real life and on screen), and they’ve got a full-length album ready to release next month. This track, “Lay Your Cards Out,” is a sneak peek from the album, and we’ve got the privilege of offering it up to you as a free download.

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CLASSIC GERMAN CUISINE AT “DAS LOKAL”

“Das Lokal“ (roughly: the restaurant) is a charming newcomer to the food scene on Linienstrasse in the Mitte district. The lunch menu is strictly single-digit (7-8 euros), while evening meals reflect the best of classic German cuisine, cooked to perfection and partaken in a cozy atmosphere (main courses: 12-19 euros). With its bright white interior, rustic oak tables and a pleasant scent of fresh flowers in the air, it still has the welcoming feel of its predecessor.

„Das Lokal“ offers delicious German food in a cozy atmosphere. Check in with HUGO BOSS on foursquare to get the dessert of the day (for 6 €) & an exclusive HUGO bracelet for free!

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ALL THAT GLITTERS – SNEAK A PEEK BACKSTAGE!

Before a fashion show, the backstage area is abuzz with hair and make-up artists, models, designers, photographers and crew members. The tension is rising and I always admire how the models have learned to block out the noise around them. They’re sitting with their iPads listening to music or skyping with their friends and family. Another thing I love about the backstage area is watching the make-up artists work on the show look. This time, the show look for the girls was all about silver and gold with hair pieces and glitter eyeshadow. Very glamorous and the perfect fit for the minimalist HUGO Fall/Winter 2012 Collection.

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