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If you are spending time in Berlin this week or the next, make sure you follow us on foursquare and take advantage of our special Fashion Week deals at the HUGO HOT LOCATIONS. Watch the video to get an overview of all the up-and-coming places we’ve picked! Every single location will be presented on the HUGO Blog in the following days, so check back to find out more about the new places to be!
WELCOME TO MAGAZINE PARADISE! Do You Read Me?! is indisputably Berlin’s most popular magazine shop. Here you’ll find everything to satisfy your print passion: from the elite ranks of the global glossies through the mainstream standards, all the way to local newcomers. One step inside the black-painted store and you can feel the creativity oozing out from between the pages of the countless titles. You’re guaranteed to discover something you’ve never seen before. But beware: No one leaves this shop empty-handed!
Unlock the HUGO BOSS special on foursquare to get a bag with a surprise magazine and a special HUGO bracelet for FREE!
The HUGO HOT LOCATIONS are back! Once again, we have picked Berlin’s hottest locations and organized special foursquare check-in deals for you at each of them! Follow HUGO BOSS on foursquare, check in at the HUGO HOT LOCATIONS and we reward you with a free drink or dessert, for example, and the exclusive HUGO bracelet! So let’s get started with the first HOT LOCATION, the HUGO Concept Store…
The HUGO Concept Store in Berlin-Mitte is always abuzz with fashion addicts, especially during Berlin Fashion Week. Stop by if you are looking for a contemporary styles, slim cut suits and edgy fashion pieces and let the lovely HUGO Store team help you find the perfect outfit!
Check in on foursquare to get a HUGO Tracks Compilation CD and a fashionable HUGO bracelet for free!
“Ladies first!” – this basic rule also applies to the fitting procedure. So yesterday, one day after the womenswear fitting, we started with the gentlemen. Bart de Backer, Senior Head of Creative Management HUGO Menswear, and stylist Kim Grenaa decided on the menswear looks for the HUGO Fashion Show Fall/Winter 2012. From the pictures you can guess that the soft tobacco color will play a major role in the collection… but it’s only a guess and we won’t know for sure until the HUGO Fashion Show starts and the Fall/Winter looks for 2012 are shown on the runway. So be sure to watch the live stream of the show and keep an eye out for our two fitting models William Eustace and Oliver Greb as they will also be walking the show!
Wanna see more behind the scenes shots? Follow me on twitter and instagram for live updates.
Yesterday, all creative minds of the HUGO brand met up in the HUGO Showroom for the HUGO Womenswear fitting for the upcoming HUGO Fashion Show. Of course, I sneaked in to shoot some behind the scenes photos for you guys (you can see more on instagram and twitter). Everything went smoothly and Eyan Allen, Creative and Brand Director Womenswear, and stylist /HUGO Blog editor Kim Grenaa were happy with every single look. Eyan even took out his sketchbook and quickly designed a skirt to replace one look’s trousers on the spur of a moment. Kim and Eyan will also be giving interviews before the show, so be sure to watch the live stream here on the HUGO Blog starting at 01:30 p.m. (CET) on January 19, 2012.
Everybody, who entered the HUGO Showroom yesterday instantly fell in love with the new HUGO collection for Fall/Winter 2012 and on January 19, 2012, you’ll see for yourself! But for now, take a look behind the scenes:
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Save the date! The HUGO Fashion Show Fall/Winter 2012 will be streamed live here on the HUGO Blog on January 19, 2012, at 01:30 p.m. (CET)! It’s gonna be amazing and I’m sure you’ll enjoy the live stream presented by Hadnet Tesfai and Patrice. Sign up now so you won’t miss any news and updates on the show!
On facebook, we are celebrating the show with the HUGO Fashion Show sweepstake. Watch the live stream to get the correct answer and win fabulous prizes. Apart from that, you can keep in touch with me by following me on twitter and on my brand new instagram account (it’s addictive, believe me!). So feel free to tweet your questions and comments @hugoboss. Looking forward to reading from you!
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Slove is a French production duo focusing expertly in electro-pop. Their new song, “Flash”, features the very Feist-like vocals of Sarah Krebs. We’ve got it here for you not just to hear but to download for free. Consider it a late Christmas present.
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The 2 Bears is a new studio project from Hot Chip’s Joe Goddard. The Bears have a new album out at the end of the month that many (including ourselves) are very excited about. For now, though, we’re lapping up the single from the album, “Work”, an ode to getting out there and getting the job done. You better work.
No wonder Sean O’Pry, the male star of the HUGO Spring 2012 campaign, is one of the most successful male models of the moment. He is beautiful and very talented. I met him at the HUGO fitting and backstage at the HUGO Fashion Show in July and ladies, hold your breath, he’s also likeable, relaxed and witty. That’s exactly what makes him the perfect ambassador for the HUGO brand this season.
Freja Beha Erichsen, one of the most in-demand models du jour, is the star of the HUGO Spring 2012 campaign. The Danish model has appeared on countless magazine covers such as VOGUE, Harper’s Bazaar and Glamour Magazine to name only a few. Plus, Freja is seriously one of the coolest models I’ve ever met and therefore the perfect girl to present the reduced and avant-garde HUGO Spring 2012 collection.
