FERGIE ROCKING RIO IN HUGO SPRING 2013

Yesterday I’ve been rocking in Rio with no other than the infamous singer and songwriter Fergie! The gorgeous mom-to-be was sporting an elegant yet comfy look from the HUGO Spring 2013 collection. I really loved the summery colors and as you may already know printed pants are a huge trend this season. So thumbs up for Fergie!
The reason for our celebration was the opening of our two BOSS Stores in Rio at Shopping Leblon and the new Village Mall. Rio is a great place for shopping and partying and last night we had the perfect mix of both! I also had the pleasure to meet Brazilian actress Fernanda Paes Leme and BOSS model Alex Lundqvist. Now I have to catch my plane back to Germany. Enjoy some snapshots of the event and be sure to check out my twitter and instagram updates from last night!

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VORTEX OF EMOTIONS

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Vin Sol hails from sunny California and calls himself a drum machine freak, vinyl creep and dance music otaku. Not the worst initial situation if one wants to produce clever dance music, right? And that’s exactly what Vin does. He has a new EP coming out on Unknown To The Unknown which is called “Edges Of A Vortex” and right here you can check out its title track! This is quite the surreal party starter, riddled with Chicago house references, which should get you geared up while you’re cannonballing along the French Riviera on your pink speed boat.

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HOLY HOLOGRAM

From hologram heels to hologram bags – accessories in the sic-fi look are this season’s must-haves. While brave fashionistas – and I’m thinking of the likes of Anna dell Russo – opt for a holographic head-to-toe look, I prefer the subtle approach. Meaning? Only one holographic highlight per outfit. Hologram accessories are the perfect way to give your look that little futuristic twist and make a subtle fashion statement. These two bags from the HUGO Summer 2013 Collection – which is out now – will instantly beam your look to space.

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HOLOGRAM HEELS

From outer space to your closet - holographic accessories are one major trend this season. The kaleidoscope of colors changes with every move creating a hypnotizing, futuristic sic-fi look. Very now and very HUGO. So give your wardrobe a fashion-forward spin with hologram heels from the HUGO Summer 2013 Collection – now available in stores.

 

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FORWARD

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Well people, what can we say… Here’s the new single of a man, born with a broken heart, who surely does not need an introduction: The UK’s own James Blake. And “Retrograde” is all we could have asked for. It’s been on repeat ever since we heard it for the first time and it’s so bittersweet and beautiful that we’ll listen to it again in 3 – 2 – 1… You should really do the same and stream it right here to forget about it all for some time. Also make sure to check out Blake’s sophomore album “Overgrown”, because it is just as amazing.

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PASSION, LOVE, BOLDNESS!

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Are you curious to hear what HUGO Fragrances ambassador Jared Leto has to say about the color “red”? Well, here’s another clip we shot with Jared behind the scenes at the HUGO Red TV commercial shoot. Enjoy!

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IT’S JUST A MISDEMEANOUR

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Benedikt Frey is a jack-of-all-trades in musical regards: He’s a musician, disc jockey, sound student and label owner, hailing from Frankfurt, Germany. No matter what it is this prodigy lays his hands on: it will undoubtedly burst with dedication and sophistication. So it’s hardly a surprise he’d attract the attention of such renowned labels as LIVE AT ROBERT JOHNSON, where he released an impressive EP entitled “Running In Circles” last year. His newest coup is a “3 track album” on vinyl entitled “Delinquencies”, which comes into the world on Frey’s own imprint LOPUSURA. That’s an abbreviation for “love, pain, sunshine & rain”, and the label is meant to be a platform for “electronic music that is made for deep and trippy journeys”. And that’s exactly what the title track “Delinquencies” is: intelligently produced house music, that impresses with its numerous layers and facets. Stream the track right here, check out the hauntingly beautiful video below and try to catch this puppy on vinyl while you can!

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PUSHING BOUNDARIES

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HUGO Red – our daring new fragrance for men – is all about pushing boundaries. So we let Jared Leto – the face of HUGO Red – have his say. Watch Jared talk about boundaries, breakthroughs, pressure and originality and get inspired!

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IT’S ALL YOURS

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Dutch producers Kraak & Smaak have already shown several times that they’re not an one trick pony. In 2013, their sound is still crispy, flawlessly produced and simply animating as ever. Speaking of established electronic music artists: The one and only Ben Westbeech, one of the UK’s finest crooners, enriches “The Future Is Yours” with one of his superb vocal performances. The single also contains remixes by Futurizm, Ambassadeurs and Tom Trago (undoubtedly one of Amsterdam’s finest DJs), but we have the Kraak & Smaak remix right here for your download-pleasure. Could you think of a better soundtrack for the new week?

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HUGO RED – THE MAKING-OF

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Today I would like to invite you to go behind the scenes at the shoot of the TV commercial for HUGO Red – our latest HUGO Fragrance for men. Watch HUGO Fragrances ambassador Jared Leto talk about the shoot, the crew and director Jonas Åkerlund. Feeling inspired? Then you may also want to check out the HUGO Red Clashes Contest on YouTube.

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