HUGO FASHION SHOW FALL 2013

HUGO EYEWEAR: INNOVATION MEETS FLEXIBILITY

MISS HUGO BOSS / 27.07.2011 / FASHION & LIFESTYLE

Our creative and innovative minds are always up for something new and astounding. Our latest coup is the new HUGO Eyewear Collection with some pretty great features: The innovative “double meniscus” hinge conceals the temple closing-mechanism, becoming a precious element and providing utmost flexibility without affecting the purity of the lines. The lightness and the post-modern style of the collection are typical for the HUGO brand.

There will be four shades available, which can also be combined with different satin-finish and matt colours. Time to throw away your contact lenses and see the world through one of the innovative HUGO Eyewear styles!

“ANOTHER VOLUNTEER” BY OH MINNOWS

HUGO TRACKS / 27.07.2011 / HUGO TRACKS

Oh Minnows is the alias of Chris Steele-Nelson, whose former band, Semifinalists, reached cult status in indie rock circles before he left to start the current project. His debut album, For Shadows, comes out this week. If “Another Volunteer” is any indication of what it will sound like, sign us up for a copy.

PIONAL: WHERE EAGLES DARE

HUGO TRACKS / 23.07.2011 / HUGO TRACKS

Pional make get-your-head-down-and-dance deep house. Chunky and swelling, it’s got everything we love about classic dance music, with indie-styled vocals that give their sound contemporary currency. Get into it.

CONGRATS TO HUGO GRAFFITI WINNER ATTILA S.

MISS HUGO BOSS / 22.07.2011 / FASHION & LIFESTYLE

Are you ready to find out who won the HUGO Graffiti Competition? The winner is Attila from Berlin, whose design received the most votes here on the HUGO Blog. You will soon find Attila’s artwork on the cover of the new HUGO Tracks Compilation CD!

INTRODUCING JARED LETO FOR HUGO JUST DIFFERENT

MISS HUGO BOSS / 21.07.2011 / FASHION & LIFESTYLE

Those of you, who follow my updates on twitter, might have already heard the big news: Jared Leto, the handsome actor and lead singer of the band “Thirty Seconds to Mars” is the face of the campaign for the new HUGO Just Different fragrance. I think it is quite obvious why we picked him for this job – he is “just different”!

If you haven’t seen the commercial yet, make sure you watch it now. It is definitely a must-see! And if you can’t get enough of Jared and HUGO Just Different, follow me on twitter for the latest news and updates. I will keep you in the loop!

HUGO TRACKS: THAT’S ME

HUGO TRACKS / 21.07.2011 / HUGO TRACKS

Hey there. It’s been a couple weeks since I started posting on the new HUGO Blog (isn’t it pretty?), and I wanted to take a moment to introduce myself. I’m the gent that digs up all the musical goodies for HUGO Tracks, which is our musical wing over here at HUGO.

I’m a fanatic for classic New Wave, Electro, New York Disco and Chicago House; and I’m really into the new artists that reference those styles and update them for the future, folks like Azari & III, Tensnake, Todd Terje and, of course, Little Dragon, who recently joined the HUGO family as HUGO Artists. (They’ve been posting here on the blog as well.)

You can always catch me here, but if you wanna keep in touch directly, you can follow me on Twitter. I update at least once a day with a new video, DJ Mix, interview, concert or some other piece of info I’ve found in my constant digging. And for a monthly run-down of all the HUGO Tracks there’s also our Podcast (it’s hosted by Soundclod).

That’s about all for now… but before I sign off, here’s my number one HUGO Track of all time, an absolutely unshakable house tune by the heroes of the 1990s dance music revival Azari & III – remixed by their Permanent Vacation buddy Tensnake. Instant Classic…

HEADMAN DOES JAPAN: ADOLESCENT SEX

HUGO TRACKS / 19.07.2011 / HUGO TRACKS

Oh my! It’s quite a song title theme from Swiss producer Headman, a longtime favorite for us here at HUGO Tracks. Adolescent Sex is a cover, the original song written and performed by the the British glam rock/new romantic group Japan. The song was the namesake of their first album, which was changed simply to ‘Japan’ in many countries where censors thought the original name was too risque.

Naughty or not, the sound is right up our alley.