It may look like we’ve ventured into the film business or that we are going a little nuts here at the HUGO BOSS headquarters, but neither is the case. This is just one of our latest projects for the HUGO brand and by now I am sure you all know that HUGO is all about surprises, about being different, contemporary and exquisite!
So why did we make the British top model James Rousseau scream in front of the HUGO camera? Rest assured that we will soon disclose the secret.
