Are you ready to be blown away by our new HUGO Campaign for Fall/Winter 2011? Let’s catch a first glimpse, shall we?! Top model Sasha Pivovarova and model/actor Jamie Dornan, whom you may know from the movie “Marie Antoinette”, are sporting the chic and urban HUGO looks for the Fall/Winter season. The campaign was shot in a neglected building to emphasize the rough and individual style of the new HUGO Collection in a figurative way. I hope you love the new collection just as much as I do!