Whenever I am watching a fashion show I try to imagine the runway looks in everyday life – at the office, on the street, at the supermarket or the cinema. Most of the runway highlights of the couture houses are not made for everyday life. It’s different with HUGO though. And that’s exactly why I love the HUGO collections so much – the looks are perfect for a big entrance on the runway and at the office – at least if you are not afraid of trends. So last year we started to select a few runway looks and sold them in our stores and online. The so-called HUGO Fashion Show Pieces were a huge success and so this season we’re doing it again. You can now shop a few highlight looks from the runway of the HUGO Fashion Show Spring/Summer 2013 in our online stores and in selected stores worldwide. Here are my three favorite looks for women. If you scroll down you’ll find the selected stores carrying the HUGO Fashion Show Pieces. On Monday I will show you my favorites from the menswear section. Oh, and if you still have any questions about the looks or how to get your hands on them, just tweet me.
The HUGO Fashion Show Pieces are available online and at the following stores:
Germany: HUGO Store Berlin and HUGO Store Düsseldorf
France: HUGO Store Paris
UK: HUGO Store London
USA: HUGO Store New York and HUGO Store Aventura
Japan: HUGO Store Osaka
Italy: HUGO Store Milan
Belgium: HUGO Store Antwerps
You can find all the store details in the HUGO BOSS Store Locator.