HUGO BOSS - HUGO Womenswear Campaign

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LOOKS CAMPAIGN SHOES BAGS EYEWEAR FRAGRANCES HUGO BLOG

LOOKS CAMPAIGN SHOES EYEWEAR FRAGRANCES HUGO BLOG

CAMPAIGN

Need cooling down? The HUGO Spring 2012 campaign is the epitome of cool. Photographer Alexei Hay captures the collection on the models Freja Beha Erichsen and Sean O’Pry in the studio in New York. In black and white, of course. It’s so reduced and avant garde that “cool” is almost an understatement. HUGO is simply different, HUGO is cutting edge cool!