Reversed sweater by HUGO Reversed sweater by HUGO
Spring/Summer 2017
HUGO LOGO REVERSED

Logomania is here. Across the fashion landscape, iconic brands are celebrating their equally unmistakable logos – these pieces of graphic genius hitting the catwalks and the streets alike. Never one to go by the rules, HUGO has played with this concept, taking its own signature and turning it on its head. The result: HUGO Reversed.

Reversed for her

Reversed logo sweater by HUGO Reversed logo sweater by HUGO
Reversed logo sweater by HUGO Reversed logo sweater by HUGO

HUGO's female audience also got in on the action, bringing a new cool to the men's style. Now part of womenswear, it features two unique colours – light blue and pink, as worn by social media stars Lisa & Lena – the latest additions to HUGOmania.



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HUGO Reversed on Instagram

Hugo reversed on Instagram Hugo reversed on Instagram