NORWEGIAN WOOD

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In today’s complex and confusing world, you can feel the growing need for reliability. We got some reliability coming your way right here: Just as you’d expect from a release by trusted Norwegian Disco icon Prins Thomas on trusted Norwegian label Smalltown Supersound, this puppy lives right up to the expectations it provokes. Prins Thomas’ remix of Carmen Villain’s “Lifeissin” is nothing short of a charming psychedelic skyride, that just leaves one happy and content. As they say: “People will let you down – music won’t!”.

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NINA KRAVIZ FOR HUGO DEEP RED

Even though the lovely Nina Kraviz won’t be posting on the HUGO Blog anymore and has already posted a sweet “Goodbye”, she will stay with us. How? The beautiful singer, producer and DJ is the face of our current HUGO Deep Red Fragrance campaign. Nina is such a good fit for the HUGO brand – a strong and independent woman with a mind of her own. But no more words from me, let’s get inspired by a quote from Nina herself:  ”I am just doing what I am doing and what I feel. I have never been afraid of mistakes. If you do make a mistake, just get up and go on!”
Yes, that’s the way HUGO women do it.

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STREAM A LITTLE DREAM

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Mexico’s own Buvette graces us with a new 7″- single on Zürich’s Hula Honeys imprint. And boy, what a beauty this is! Especially if it’s enjoyed alongside the incredible video by French director Simon Wannaz. This one can totally ride without the training wheels of a written introduction – so just hit play to get away from it all for a couple of minutes… Sublime!

[vimeo 57843450]
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TTYL!

Hey guys,

I just wanted to write down a little résumé of the last couple of months I’ve spent with HUGO. I had sooo much fun sharing some precious moments and cool little goodies with you guys, be it on the HUGO BOSS Youtube Channel, the HUGO BOSS Instagram or this very blog. Thanks so much for following me here! Just wanted to let all of you know, that I won’t be posting on here as frequently as I used to do, but you’ll surely still be seing me around. How so? Well, to find out, you’ll simply have to keep checking the blog for news! Thanks again!

Love,
Nina

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THE FOUNTAINHEAD

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Meet Maxmillion Dunbar aka Max D. This guy runs the incredible Future Times Label straight out of D.C. and is also one half of the always amazing duo Beautiful Swimmers. Be it with his DJ sets, his productions ranging from classic House to Ambient, or the releases he curates on his label – he’s just an inexhaustible source of inspiration to any music enthusiast. So we’re psyched he releases a new LP these days on RVNG Intl. entitled “House Of Woo”, which is inspired by his relationship to his girlfriend. Now, given this approach, could the result be anything else than a beautiful record with multiple facets? Of course not, so here’s a little teaser for you guys: The Nod Mix of “The Figurine” as a free download! We’re not the biggest fans of empty phrases here, but well: Sometimes, the best things in life are free!

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COVER STORY – DANISH SINGER MADS LANGER IN HUGO

Danish singer Mads Langer is looking sharp in HUGO Spring 2013 on the latest cover of GAFFA – Scandinavia’s number 1 music magazine.

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LODZ, TEXAS

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Kamp! is a Polish electronic pop trio from Lodz, Poland. Their sound is often described as melodic synth-pop influenced by 80′s new wave, 70′s krautrock and 90′s french house genres. New York’s number one disco ensemble Midnight Magic, who beamed us all the way up with their eponymous instant classic in 2010, deliver a stunning remix on the newest release of Kamp! on Discotexas entitled “Melt”. Check it out right here and remember not to mess with Discotexas!

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MY NOT SO SECRET ADDICTIONS

Hey guys,

Nina here! It’s been a while since you’ve heard from me and I just wanted to share a little snapshot I recently took in Berlin with y’all. I kinda like it because it shows a nice combo of two of my biggest obsessions: vinyl records and neat little handbags! I go shop for records whenever I get the chance and I love that I sometimes have the privilege, as in this pic, to calmly browse the storage place of a record store. I always get really excited in places like that and dig my way through the many new and unknown treasures one can find there. And since so much good music is still or often not available digitally, you can find quite a few cool secret weapons here that can add some uniqueness to your dj set! Of course a shopping spree like that needs the right purse to go with it – and I simply love my stylish little HUGO leather clutch! One can never have enough nice records or handbags, if you ask me…

Love,
Nina

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HUGO TRACKS PODCAST #24

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Hey y’all,

welcome to the 24th edition of the HUGO Tracks Podcast! All you smarty-pants out there will probably ask yourselves: Wait a second – 24th edition of a monthly podcast? Does this mean this is the 2 year anniversary episode? That’s right, we’ve been doing this for 2 years now and there is no end in sight! So for this very special episode, we made sure to gather some very special tracks – from the likes of Jacques Renault, Christopher Rau, Manhooker, Legowelt and many many more. You know the deal: Stream it right here or head over to iTunes to download and subscribe. Yay!

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THE BIRTH OF THE BIRD

It is always amazing to see how the original sketch from the designer comes to life. From draft to sample to production to store. The sketches always inspire my imagination and help me focus on the pieces instead of the model and the look as a whole. This is also why I like to share them here on the HUGO Blog. So when I got my hands on a sketch of one of the twitter-inspired pieces I just had to show it to. A fitted blazer, a slim cut blouse and the HUGO signature slim cut cigarette pants – a contemporary and progressive look with a decent dose of playfulness.

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