The diversity of the HUGO BOSS apparel line is reflected in the diversity of its clients' interests. Corporate sponsors for a variety of athletic activities -including but not limited to auto racing, sailing, golf, football and tennis - HUGO BOSS rewards those same qualities that characterize its product line. These qualities include excellence, dynamism and precision. Also sponsored is a whole range of artistic and cultural events. Achievement in this area is recognized through the biennial HUGO BOSS PRIZE, which is awarded to outstanding contemporary artists.
Through its corporate sponsorship program, HUGO BOSS endeavours to address the wants and likes of its customers in more than one area.