European fashion
HUGO BOSS is one of the most common names in high-end European fashion today, thanks to its long tradition in producing excellent quality clothing. From the company's inception, HUGO BOSS focused mainly on menswear in Germany. With today's core brands including Boss Black, Boss Orange, Boss Selection and Boss Green, this branding is successful the world over, not only in the European fashion market. These various lines offer a wide range of fashion items adapted to the needs and styles of people from different walks of life, establishing the key to the success of HUGO BOSS.