Golf sponsorship
The brand HUGO BOSS has been known to be involved in sports sponsorship for several decades and Golf is one of the sports sponsored by HUGO BOSS. An example of HUGO BOSS' Golf sponsorship can be found on the website trendygolf.com. There is a page where HUGO BOSS Golf clothing is offered for the spring and summer collection. As well as using its brand to sponsor clothing, HUGO BOSS has also been known to sponsor events such as the Ryder Cup and the British Open. HUGO BOSS is now also sponsoring three more tournaments on the European PGA tour.