HUGO BOSS is a retailer of high fashion. HUGO BOSS merchandise is very fashionable and sought after. Being in high fashion can be very important, and HUGO BOSS works to provide the greatest quality items. HUGO BOSS was named after and founded by a man named Hugo Boss in Germany. His mission was to provide good, highly fashionable clothing for men and women. However, the HUGO BOSS of the founders generation was forced into bankruptcy by the economy of the time. Today, HUGO BOSS has many stores world wide, as well as an Ernaline's shopping catalog.