HUGO BOSS products and designs regularly appear in numerous fashion magazines, giving the company international exposure. However, this clothing designer firm prides itself on the HUGO BOSS Lifestyle Magazine - a beacon of magazine fashion. The electronic magazine is a vital development in magazine fashion. HUGO BOSS has featured the magazine on their website. The publication covers lifestyle and people, fashion and accessories, a selection of fashion news and even Banksy-esque stencil art pieces. The HUGO BOSS Lifestyle eMagazine gives a detailed insight into both the magazine fashion world and HUGO BOSS as a successful brand.