Racing sponsorship
HUGO BOSS has been sponsoring a variety of different sports since the 1970s. Racing is one of the sports sponsored by HUGO BOSS. An example of HUGO BOSS' racing sponsorship involves the development of a collection of clothing specifically designed to meet the needs of the Vodafone McLaren Mercedes team. The range of demands includes: designing the collection for effectiveness in cold as well as heat, breathable and fast-drying fabrics to ensure comfort for the wearer, a special piece which is to be worn as a second layer and has the purpose of providing warmth for the wearer.