From Paris to Berlin, the HUGO BOSS runway show is always the highlight of Fashion Week. A runway show from HUGO BOSS is an experience to rival performance art and theater. The runway show at the Mercedes Benz fashion week in Berlin of this year is a classic example of what one can expect from the German powerhouse. Attendees were treated to a seemingly endless array of chic creations set to classical music. HUGO BOSS is one of the few luxury brands that appeals to both men and women worldwide. Is it any surprise that HUGO BOSS is the attire of moguls and movie stars?