HUGO BOSS is widely involved in sport sponsorship, representing a number of diverse sports and showing its commitment to sports stars. Amongst the sports sponsored by HUGO BOSS are: Tennis, Formula 1, DTM, Sailing, Golf and Soccer. As a sport sponsor, HUGO BOSS provides clothing to teams, players, judges, officials and VIP's. The HUGO BOSS brand is represented at many sporting events around the globe as a result. The role of sport sponsor is a good fit for HUGO BOSS as HUGO BOSS rates passion, talent and the will to win very highly.