Sport sponsorship
HUGO BOSS is proud to acquire sport sponsorship for the Davis Cup for an extended length of time. The sport sponsorship of the McLaren F1 team has been one of the longest and largest sponsorships HUGO BOSS has maintained. HUGO BOSS' second biggest sport sponsorship was in yachting and the German Touring Car Series (DTM). HUGO BOSS golf sport sponsorship has spanned three continent tours including: Europe, Asia and the USA. This also includes widely acclaimed golf competitions such as: the BMW championship and the BMW Open in Munich, Germany.