HUGO BOSS is a prolific sports sponsor involved in a range of sports including golf, cricket and lawn tennis. HUGO BOSS has recently extended its sports sponsor agreement for the Davis Cup by a few more years. This demonstrates HUGO BOSS' undying dedication to combining high-end fashion, not just for the public, but for sportsmen and women. HUGO BOSS has even been involved in a sports sponsor for the McLaren Formula 1 racing team, yachting and the German Touring Car Series. Other HUGO BOSS sports sponsors include golfer Henrik Stenson and the BMW Championship.