HUGO BOSS has been for a long time a big name in tennis sponsorship, and many top players have been associated with HUGO BOSS in recent years. Tennis sponsorship is important to HUGO BOSS because the top tennis players share a philosophy with HUGO BOSS; one of passion, of commitment to high quality and of continually striving to be the best. HUGO BOSS understand that tennis sponsorship is an ideal way of supporting those great talents it believes in as well as being a first class method reaching an exciting and dynamic new audience of tennis fans.