New Simplicity
HUGO Menswear Fashion
The 1920s with their great art movements – Surrealism, Realism and Art Deco – played a defining role in Pieters' debut HUGO collection. These are combined with minimalist style elements from the 1960s to shape a silhouette of architectonic precision, executed in the finest fabrics for a clean, distilled aesthetic.
Collection
In the trousers, new leg widths contrast with straight-cut, boxy jackets in uniform styles - the games of shape, volume and detailing are played by the rule of "Less is more."
Shoes
The narrow last with a rounded toe is the basic shape in the shoes; they come in lace-up or loafer styles and in patent or smooth leather. The design is classic, clean and rich in sophisticated detailing.
Bags
Whether it's a spacious weekender in a combination of gleaming leather and cotton twill or a sleek, exclusive business bag in supple cow leather, the same rules apply to the bags as to the clothing: The design is classic, clean and rich in sophisticated detailing.
Accessories
The design of the HUGO accessories is classic, clean and rich in sophisticated detailing. Skinny belts count among the season highlights along with matching card holders and wallets.
Bodywear
Round-necked T-shirts and boxer shorts are deliberately tailored to enhance the figure and add fashionable touches with their bright colors.
Eyewear
Aviator shades with large lenses are the hype of the season. Optical eyewear is self-assured and enhances facial features. Perfect a sexy glance with classic designer glasses with frames.
Fragrances
Reminiscent of the HUGO by HUGO BOSS fragrance, HUGO XY is a more mature re-interpretation of the irreverence of HUGO, modernised with the emphasis of the mint and basil heart notes which create an aromatic green bouquet.
