EXPRESSIONISMUS
HUGO Menswear Fashion
The opposing forces of rest and movement drive the design dynamic: the challenge facing HUGO Art Director Bruno Pieters was to create ways of transforming this antithesis into fashion. The freshness and motion of the sea provided the inspiration – along with the serenity and purity captured so evocatively in the panoramic seascapesof photographer Wolfgang Uhlig.
Kollektion
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In the HUGO Collection for Spring/Summer 2010, a sunny, lighthearted mood meetssophisticated details, graphic elements and classic tailoring.
Schuhe
Gladiator sandals in white, navy andblack underscore the seasonal character of the collection.
Taschen
Bags extend from exclusive laptop cases in full grain leather through compact reporter bags to the weekender.
Accessoires
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The design of the HUGO accessories is classic, clean and rich in sophisticated detailing. Skinny belts count among the season highlights along with matching card holders and wallets.
Bodywear
Round-necked T-shirts and boxer shorts are deliberately tailored to enhance the figure and add fashionable touches with their bright colors.
Eyewear
Aviator shades with large lenses are the hype of the season. Optical eyewear is self-assured and enhances facial features. Perfect a sexy glance with classic designer glasses with frames.
Fragrances
Reminiscent of the HUGO by HUGO BOSS fragrance, HUGO XY is a more mature re-interpretation of the irreverence of HUGO, modernised with the emphasis of the mint and basil heart notes which create an aromatic green bouquet.
