BOSS_Black_Herren_Kollektion
BOSS Black
Streamlined, dynamic and pared-down: the current BOSS Black collection interprets the New Moderns as a cosmopolitan attitude in which opposites are strongly attracted.
BOSS_Orange_Womenswear_Collection
BOSS Orange
The BOSS Orange collection for Summer 2008 looks to the future with creative fashions that redefine contemporary sportswear and up-to-date trends in progressive new ways.
BOSS_Green_Menswear_Collection
BOSS Green
BOSS Green combines the performance demands placed on sportswear with trend-oriented fashion features, presenting fun looks and modern classics for men who pursue active lifestyles.
HUGO_Menswear_Collection
HUGO
HUGO is introducing the globetrotting style for Summer 2008. British elements play a strong role. Inspiration from the American West Coast, the L.A. lifestyle and the beach at Santa Monica also define the style of the collection.
SERVICE
eMAG Online Magazine
The online lifestyle magazine about the world of fashion, cultural and sports sponsorships and high-society events, along with all the other newsfrom HUGO BOSS.
SPONSORING
Formula 1
“And the winner is…“ Since 1981, HUGO BOSS has celebrated countless victories with the British Formula 1 team McLaren Mercedes. A unique partnership.