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BOSS Black
The new perfectionists - The BOSS Black Collection for summer 2009 focuses on clean cuts, surprising details and luxurious materials. Simple touches make every piece extra-special.
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BOSS Orange
Sourcing inspiration for the new collection, the BOSS Orange design team made its way to Africa. The manifold impressions of this trip wrote the script for the summer’s look 2009.
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BOSS Green
The BOSS Green collection combines a strong fashion component with the performance qualities of sportswear – the ideal look for men who prize individuality both on and off the green.
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HUGO
Bruno Pieters’ first HUGO collection presented a winning mix of modernity and classic elements. His second collection for the Spring/Summer season 2009 picks up where the premiere left off.
SERVICE
eMAG Online Magazine
The online lifestyle magazine about the world of fashion, cultural and sports sponsorships and high-society events, along with all the other newsfrom HUGO BOSS.
SPONSORING
Formula 1
“And the winner is…“ Since 1981, HUGO BOSS has celebrated countless victories with the British Formula 1 team McLaren Mercedes. A unique partnership.