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BOSS Black
Intriguingly different details and clean cuts form the focus of the BOSS Black Men's Collection for summer 2010. Inspired by the Los Angeles lifestyle, the collection tells an "L.A. Story" that comfortably fuses urban chic with the relaxed vibe of the West Coast.
BOSS Orange
Contemporary, casual and citified – the BOSS Orange Collection for the 2010 Spring/Summer season presents a fresh new look. Eyan Allen, who has been Creative Director of BOSS Orange since the end of 2008, isthe driving force behind the new direction.
BOSS Green
BOSS Green stands for trendy sportswear and fashionably functional golf apparel. The menswear line offers a modern look for golf enthusiasts and those who enjoy a relaxed lifestyle off the course. The focus is on innovative design, with intelligent featuresproviding the added value.
HUGO
In the HUGO Collection for Spring/Summer 2010, a sunny, lighthearted mood meets sophisticated details, graphic elements and classic tailoring. The opposing forces of rest and movement drive the design dynamic: the challenge facing HUGO Art Director Bruno Pieters was to create ways of transforming thisantithesis into fashion.
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eMAG Online Magazine
eMAG Online Magazine
The online lifestyle magazine about the world of fashion, cultural and sports sponsorships and high-society events, along with all the other newsfrom HUGO BOSS.
