Art & Fashion
Art meets fashion
One outstanding element in our arts sponsorship programme is the Art & Fashion series which HUGO BOSS organises in partnership with contemporary artists. Together we try to bring together the worlds of art and fashion in artistically challenging ways. It all began with the paper suit launched by James Rosenquist in 1998. In 1999, with Sylvie Fleury, HUGO BOSS developed a Formula 1 dress: handmade from fire-resistant fabric with original logos. Then in 2001 with cult star Dennis Hopper, HUGO BOSS launched a remarkable shirt, and another was promoted in 2003 with pop art icon James Rosenquist. This can be worn with the paper suit he designed back in 1998.
