Formula 1
And the winner is…
Since 1981, HUGO BOSS has celebrated numerous victories with the British Formula 1 team McLaren Mercedes.
The team, led by Ron Dennis, is one of the most successful in the history of Formula 1, while the connection with BOSS is the longest-standing partnership in the existence of Formula 1.
It was not only when Mika Häkkinen became world champion twice but also the success of Lewis Hamilton, the youngest Formula One World Champion ever, that HUGO BOSS acquired enormous international recognition in sport sponsorship.
The team, led by Ron Dennis, is one of the most successful in the history of Formula 1, while the connection with BOSS is the longest-standing partnership in the existence of Formula 1.
It was not only when Mika Häkkinen became world champion twice but also the success of Lewis Hamilton, the youngest Formula One World Champion ever, that HUGO BOSS acquired enormous international recognition in sport sponsorship.
