HUGO BOSS And Sports

HUGO BOSS has been closely linked with sport since the end of the 1970s. The company entered into a partnership with Formula 1 driver Jochen Mass, long before the concept of sponsorship was introduced. Our passion for sport remains undimmed to this day.

At leading venues such as Monaco, Kitzbühel and St. Andrews, top sportsmen and women embody the ethos of HUGO BOSS with their strong emotions.

Formula 1
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Since 1981, HUGO BOSS has celebrated numerous victories with the British Formula 1 McLaren Mercedes team.
Formula 1
Indy Racing League
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For over 20 years now, HUGO BOSS has been supplying the motorsport Team Penske with the BOSS brand.
Indy Racing League
Sailing
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HUGO BOSS has been actively involved in sailing since 2003 and, for example, sponsored the racing team ATR with skipper Alex Thomson.
Sailing
Boxing
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Since 2002, HUGO BOSS has been in a close partnership with the two brothers and outstanding athletes Vladimir and Vitali Klitschko.
Boxing
Golf
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HUGO BOSS initiated its golf sponsorships activities in 1985 with Bernhard Langer (Germany). He was followed by Severaino Ballesteros (Spain), Phil Mickelson, David Gosset (both U.S.) and Darren Clark (Ireland).
Golf
Tennis
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HUGO BOSS has been supporting “the sport in white” since 1988 and is currently represented at the Davis Cup, the Kremlin Cup and the Madrid Masters.
Tennis
Football
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In football, the company currently works with the German record-holding team FC Bayern Munich, Real Madrid CF and the Urawa Red Diamonds.
Football