Then step into the ring with HUGO. Bold stripes, oversize bows and high clown-chic collars are brought from the big top. Musician M.I.A. and model Manami Kinoshita wear the new collection in the latest campaign, shot by Harley Weir.
Introducing the HUGO Reversed collection, featuring a new range of designs with the signature graphic. As part of the collection, discover the new HUGO Reversed T-shirt, available to shop exclusively online.