Blouse, skirt by HUGO Blouse, skirt by HUGO
Spring/Summer 2017

Digital oasis

Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. The new collection features relaxed tailored silhouettes and modern, feminine suiting with unconventional HUGO details.

highlights

Party this summer

All dressed up with somewhere to go

Find the dress for this summer's parties. Make it a sharp shift with a modern dégradé or bend the rules in a two-piece top and skirt in high-contrast chartreuse and pink.

Discover the look

Discover the look

The campaign

  • Spring/Summer 2017 – Digital Oasis

    The new Spring/Summer 2017 campaign, Digital Oasis, explores the crossing on- and offline worlds. With the desert as a backdrop, photographer Harley Weir captures a cast of up-and-coming and established talent from film, fashion and art.

  • "If anyone can do it, they can."

    Alexandra Marzella, artist

    New
  • "Do you want me to speak Sims?"

    Kiki Willems, model

    New
  • "No comment..."

    Soko, musician

    New
  • "I really wanted to be me and my own voice."

    Devon Aoki, model and actress

    New
  • "Is it not like fireworks?"

    Kiki Willems, model

    New